Da Nang is seeing an increasing number of home-produced goods on sale at local supermarkets and markets.  Vietnamese goods now account for over 95%, 90% and 85% of the total number of items sold at BigC Mall, Coop.Mart and Intimex respectively.  These figures show the significant rise in consumption of home-produced goods amongst local residents over recent years.

The “Vietnamese People Give Priority to Using Vietnamese Goods” campaign, which was officially launched 5 years ago, seems to have actively contributed to this.  In addition, the campaign has helped the national economic sector to recover effectively, and has helped to ensure social welfare.

Shoppers at a local supermarket

The Chairman of the Da Nang Fatherland Front Committee, Mr Nguyen Manh Hung, remarked that the campaign has been publicised widely amongst local residents from all walks of life.  He also said that the campaign has encouraged domestic producers to uphold their responsibility for continuously improving their product quality.  This has helped to meet the increasing consumer demand for high-quality goods and services, as well as allowing the brand names of the producers to gain a firmer position in the domestic market.

At a recent meeting to review the first 5 years of the implementation of the campaign, the Central Steering Committee for the campaign identified its key targets towards 2020.  The focus will be on raising awareness of the practical significance of the campaign amongst all businesses and consumers nationwide.  The “Pride in Vietnamese Goods” programme will be widely publicised in the media in all Vietnamese localities.  In addition, heed will be paid to ensuring that Vietnamese-made major products will account for 80% of the market share in remote and rural areas nationwide.  In addition, all Vietnamese localities will develop support services to strengthen the links between the domestic producers and the distributors, retailers and customers, as well as to improve the State management of trade activities.