'The Essence of Viet Nam' will be the common tourism brand of three central coastal localities namely Thua Thien-Hue, Quang Nam and Da Nang, according to the Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT).

The brand name, proposed by experts from the EU-ESRT, reflects the convergence of special tourism products in the central region.

It is also in line with Viet Nam’s national tourism brand name “Viet Nam-Timeless Charm”.

The EU-ESRT will continue to collaborate with the localities to complete the brand name’s logo and slogan as well as consult on how to apply it in marketing.

Part of My Son Sanctuary in Quang Nam province (Photo:VNA)

The programme also helps the three localities improve their websites introducing tourist destinations with the new brand name.

Besides the Hue Imperial Citadel - World Heritage Site , Thua Thien–Hue province attracts visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.

Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham - a World Biosphere Reserve.

Da Nang, one of Viet Nam's popular tourist destinations, houses a number of beautiful beaches, the Ngu Hanh Son (Marble Mountains), Bana Mountain resort, and Champa museum.

(Source: VNA)