The 2016 Summer Tourism Programme is taking place in Da Nang until 30 September. 

A wide range of fascinating activities have already been held including the Da Nang Beach Tourism Season, and the VNG IRONMAN 70.3 Viet Nam Triathlon and Iron Kid races.  Some of the other large-scale events which will be held from June to September are: the 2016 Beach-Leisure & MICE Travel Mart (BMTM Da Nang 2016), the ‘Da Nang - Summer Destination’ programme, the ‘Colour Me Run’ (all in June), and the Da Nang International Marathon (DNIM 2015) in August.

The Deputy Director of the city's branch of the Ben Thanh tourist company, Mr Nguyen Van Tai, said “In an attempt to promote the efficiency of the ongoing summer tourism programme, the focus should be on advertising the city’s attractive beach tourism products to its partners and visitors from both home and abroad.  Importance should be attached to taking practical steps to prove that Da Nang is a safe tourism environment for its visitors and to attract even more tourists to visit the city and enjoy the attractive beach tourism products and MICE (Meetings, Incentives, Conferencing and Exhibitions) tourism”.

With regard to the BMTM Da Nang 2016 which will take place at the city’s Tien Son Sports Arena from 24 - 26 June, Mr Tai said “The event should highlight meaningful activities to reaffirm the safety of Da Nang’s beaches.  The event’s visitors should be invited to go diving to explore the coral reefs, swim at the local beaches, and eat seafood”.

Visitors at a local beach

The Deputy General Director of the Da Nang-based Viet Nam Tourism Joint Stock Co (Vitours), Mr Le Tan Thanh Tung, stressed the need for the city to widely publicise the above-mentioned event in the mass media, and create favourable conditions for its international guests during their entry/exit and customs procedures.

The Deputy Director of the new Department of Tourism, Mr Tran Chi Cuong, urged local tourism businesses to work together to enhance mutual cooperation and promote the efficiency of their operation.  He also stressed the need to increase their access to foreign tourism markets to attract even more visitors to Da Nang, and to Viet Nam as a whole.

Omega Tour company Director Nguyen Ngoc Anh stressed the need for the city to detect and deal with any foreign tour guides and tourism businesses operating in the city without legal registration licences.  He remarked, “This will help to create a healthy competitive environment for local businesses, and make the city a safer and more friendly destination for travellers from both home and abroad”.