Stimulating tourism demand during off-peak season
Da Nang is mulling over effective measures to diversify its tourism products in order to attract even more visitors from both home and aboard in low season, and inspire them to extend their stay periods here, return later, and recommend this attractive destination to others.
Visitors being introduced to the oldest street name post in Da Nang which was built over 100 years ago |
It is high time for the city invest more in infrastructure, promote its image abroad, and issue even more preferential policies to appeal for investment into new tourism products.
Mr Pham Dinh Hoang, the Director of Hoang Anh Viet tourism company underscored the significance of turning disadvantage into advantages.
Da Nang sees only two distinct seasons, the rainy and the sunny ones, but, it is the fact that visitors from the Northeast Asian market like travelling, with their good physical strength, no matter whether it rains or shines.
In reality, visitors to South Korea, China and Japan are very impressed by their signature tours to admire the allure of red leaves, snowfall, and cherry blossoms, respectively.
“So, why not bring visitors unforgettable moments of sipping tasty coffee whilst looking over the iconic Han River and watching rain pour down in a peaceful ambience”, Mr Hoang suggested.
Mr Hoang highlighted the importance of creating even more attractive tourism products to serve domestic and foreign visitors, especially make them feel eager and excited with the most special and attractive tourism draw cards.
For example, visitors to the Dien Hai Citadel- Museum of Da Nang site should be introduced to the oldest street name post in Da Nang which was built over 100 years ago, and to time-honoured local historical and cultural values.
Diversifying tourist markets is also an effective way to maintain tourist arrivals throughout the year. |
In his point of view, Mr Nguyen Ngoc Anh, the Director of Omega Tours company underlined the significance of developing tourism products suitable for each tourist market.
Mr Anh underscored a must-do for the city to advertise its tourism brand name at large-scale international fairs. Of course, it is necessary to fund the advertisement on flights packed with crowds of European and American visitors.
It is common to see that Northeast Asian tourists are very fond of waterway tourism products. It is a good idea to offer tours lasting few days to such popular attractions as Bai Cat Vang (Yellow Sand Beach) and Da Den (Black Rock Area) on the northern side of the Son Tra Peninsula.
Also, more sightseeing boat tours to historical and cultural sites in suburban areas should be opened soon, instead of just maintaining ones operating along some sections of the Han River in a short time as currently.
Mr Nguyen Minh Sang, the Director of Hai Van Cat International Travel Company praised the development tourism products associated with local traditional craft villages as a good idea, hereby allowing visitors to experience unforgettable moments during their stay in our beautiful city.
He pointed out to the fact that Da Nang is still face a shortage of tours to local rural areas.In particular, investment into building a cultural community-based tourism village in a certain rural area in the coming time is welcomed in the city.
Here, visitors are expected to be offered an up-close opportunity to experience rustic life and gain a deeper insight into such long-lasting traditional crafts as the making of rice papers and sedge mats.