In recent years, Da Nang has focused on accelerating infrastructure development and urban spatial planning in an attempt to attract even more investment inflows, especially for investment for tourism. It is a highly postive sign as a large number of domestic and foreign investors have chosen Da Nang as an ideal investment destination to develop their attractive new tourism products, hereby helping to create a high-class tourism ecosystem in the city.

British billionaire Joe Lewis visitingthe Cau Vang (Golden Bridge) on the top of the Sun World Ba Na Hills during his visit to Da Nang in May

Starting operations in March 1997, the 5-star Furama Danang Resort, the first luxury beachfront resort in Central Viet Nam, has helped to build up the city’s tourism brand.

Furama Danang is a member of Worldhotels, a group of 350 independent and handpicked hotels in 200 travel destinations and 50 countries around the world. The luxury resort is eyeing to turn itself into a high-end tourism complex with the Ariyana Convention Centre being on the spotlight.

Boasting beautiful natural landscapes and marine tourism resources, the Son Tra-Dien Ngoc coastal route was built in 2002. This coastal route, in recent years, has seen an impressive boom in the number of large-scale tourism development projects developed by such renowned brands, including Hyatt Regency Danang Resort and Spa, Vinacapital Danang Golf Resort, Silver Shores International Resort and Vinpearl Luxury Resort & Residences.

It was reported that only 4-5 star hotel rooms across the city brought more than 10% of the city’s gross regional domestic product (GRDP) , equivalent to more than 7,000 billion VND in 2018.

In his perspectives, Assoc. Dr. Tran Dinh Thien, a member of the National Financial and Monetary Policy Advisory Council since 2007 cum member of the Prime Minister’s Economic Advisory Group since 2009, former Director of the Viet Nam Institute of Economics, highly applauded Da Nang’s tourism for achieving its great success by fully tapping investment attraction resources.

Following the first wave of investment into the city from Indochina and VinaCapital, the presence of such large corporations as Sun Group, Vingroup, The Empire and BRG has created high quality tourism products which have proved highly inviting to domestic and foreign tourists arriving in this coastal city.

The fact that Sun Group has chosen Da Nang as an investment destination has created a great impact on the growth of the city’s tourism, hereby helping make this city a very attractive tourist destination in Viet Nam.

Opened in 2009, the Sun World Ba Na Hills tourist area emerged as a landmark of the local tourism at that time in the face of Da Nang serving as a transit point for visitors during their journeys to neighbouring Hue or Hoi An.

It is worth praising that Sun Group has taken the initiative to turn the Da Nang International Fireworks Festival into an annual event.

The 31ha Cocobay-Da Nang’s largest entertainment complex, developed by  the Thanh Do Investment Development and Construction JSC, now known as Empire Group, boasts a total of about 2,000 hotel rooms and more than 686 luxury apartments, managed by Japan-based Seibu Holdings, Inc.

Lying right at the heart between Da Nang and Hoi An, Cocobay is the latest jewel added to Viet Nam’s beautiful central beach strip. Aimed to become South East Asia’s leading entertainment and hospitality complex, Cocobay brings unprecedented varied amusement choices, world-class residence and redefined tourist services.

Target customers of CocoBay has also been expanded to the East Asia nations like Japan, Korea, and China, instead of focusing on the EU and US markets as previously.

Da Nang-based tourism businesses have also been involved in building their own brands, and the Vicoland Group with its Risemount resort is a typical example.

Mr Bui Duc Long, Chairman of the Vicoland Group, said, the Risemount brand meets international service standards, contributing to advertise Viet Nam’s tourism to international friends.