On Monday, the bustling trading ambience was recorded at many gold shops in Da Nang as many people flocked to buy gold on the occasion of the God of Wealth Day (the 10^th day of the 1^st lunar month).

The DOJI Gold Shop at 172 Hung Vuong attracts a large number of customers on the God of Wealth Day

The Doji Gold & Gems Shop at 172 Hung Vuong Street opened its door earlier than normal days at 5.30am today.

This year, the Doji Gold & Gems Group has offered 280,000 gold products to its customers, a rise of about 30% against last year.

Mrs Nguyen Thi Bich (in black shirt) expressed her joy when buying a golden ring with a price of more than 9 million VND on the God of Wealth Day

Apart from its traditional products such as figurines representing the God of Wealth and the carved letters of Phuc (Happiness), Loc (Prosperity), Tai (Wealth) and Tho (Longevity) on them, the shop has launched a variety of other items featuring the rat because 2020 is the Year of the Rat.

The most highlighted product of the Group is the ‘Au Vang Phuc Long’ 9999 gold product which features a couple of dragon together heading to the sun to pray for good luck and prosperity through the year.

Unlike previous years, people did not jostle for buying gold on this year’s God of Wealth Day due to growing concern over the spread of the novel coronavirus.

A gold price table displayed at the PNJ Shop at 70 Tran Phu

Mr Hoang Cong Hue, a representative from the city branch of the Doji Gold & Gems Group, said as per Vietnamese tradition, the 10^th day of the Lunar New Year, was the day when the God of Wealth returns to heaven. Therefore, Vietnamese people have a tradition of buying gold on that day to hope for good luck and prosperity throughout the year.

He added that despite fears over the spread of the novel coronavirus, local residents still maintain this tradition. Therefore, the purchasing power of local consumers is expected to remain unchanged from a year ago.

At the entrance gate to the PNJ Shop at 70 Tran Phu, customers are encouraged to wear face masks to prevent the novel coronavirus infection.

In a similar vein, the bustling trading ambience was also seen at the PNJ Shop at 70 Tran Phu Street.

Mrs Le Thi Kim Yen, Head of the PNJ Shop, said her shop affirmed that it did not increase prices for its gold products on the God of Wealth Day. Besides, the shop is offering a variety of products with diverse forms and prices to enable people to buy on this special day.

In order to ensure the safety of shoppers in the context of the novel coronavirus, PNJ and Doji shops are provided antibacterial hand wash solution, and free face masks for their customers.

By KHANH HOA - Translated by MAI DUNG