In its efforts to promote tourism and increase international tourist arrivals, Da Nang signed an agreement with the British Broadcasting Corporation (BBC) on Wednesday.

Under the agreement, a 30-second video highlighting the beauty of Da Nang will be shown on BBC’s Asia-Pacific channel daily at intervals of peak hours from 6.00am - 9.30am, 9.30am - 5.00pm, 5.00pm - 7.00pm, and 7.00pm - midnight.

Da Nang will be advertised on the BBC channel during June for a total of 98 times for the promotion of the city as a dynamic, friendly and safe destination for international tourists with rich traditional culture and unique and diverse cuisines.

By THU HA - Translated by MAI DUNG