In its effort to help the travel and tourism recover from the Covid-19 pandemic, Da Nang has taken  proactive steps to restore traveller confidence, stimulate travel demand for ‘the sooner, the better’ and the rebound of the domestic tourist market. In particular, the promotion of staycation is one of the most appropriate solutions to which Da Nang tourism industry is given the priority.

A Da Nang high-end resort beautifully decorated to welcome visitors

In reality, both the Covid-19 outbreak and recent hash weather conditions have adversely impacted the Da Nang tourism. Still discouragingly, the ongoing September – December period is the city’s low season for domestic tourists. Amid these discouraging facts, staycation, accompanied with the debuts of reasonably-priced attractive tour packages, is highly expected to help Da Nang increase domestic visitor numbers.

Many Da Nang residents, over recent times, turned to a new and extreme form of staycation: transforming their hometowns into their favourite vacation spots. Under staycation (a portmanteau of “stay” and “vacation”), an individual or family stays home and participates in leisure activities within day trip distance of their home, and does not require overnight accommodation.

For them, staycations are a really interesting way to ‘scratch their travel itch’ by staying close to home rather than travelling to faraway places.

This form of travel is less about the journey itself and more about breaking old patterns and habits to discover something new and becoming open-minded.

In fact, staycations also help ensure that hotels and resorts that usually cater to foreign travellers can keep running and working as normally as possible by catering to domestic ones.

Tourists experiencing parasailing on a Da Nang beach last year

Domestic travellers can find it much easier to access special travel deals with high-quality services offered at unprecedented attractive prices. In particular, there are such highly-inviting packages as stays at 5-star hotels and luxury resorts in Da Nang at the prices of only 690,000 VND - 1.1 million VND for 2 people / room, health care services at reputable health care facilities set at 270,000 VND and above, the experience of local culinary quintessence at luxury restaurants just from 200,000 VND, and many more.

The launch of reasonably-priced attractive service packages indeed helps Da Nang hospitality establishments fully tap infrastructure function, and ensure financial ability to keep their staff remaining on the payrolls, said Vice Chairman of the municipal Hotels’ Association cum General Director of the Furama Da Nang Resort Nguyen Duc Quynh.

More recently, a wedding exhibition offered at the Sheraton Grand Da Nang hotel saw the participation of Central Nam’s 16 leading brands in wedding services and visits by 60 couples from Quang Nam and Da Nang.

A series of webinars have been held to boost bilateral tourism cooperation with partners in such Southeast Asian countries as Thailand, Malaysia and Singapore, plus those in Northeast Asia, including Taiwan (China), Japan and South Korea.

More social media campaigns will be organised in the time to come to convey meaningful messages through such hashtags as #Danangmissyou, #Danangisback, and #SeeyouinDanang.

By NHAT HA – Translated by A.T