The Covid-19 pandemic is an unprecedented global crisis, and it had a huge impact on the tourism industry due to the resulting travel restrictions as well as slump in demand among travelers. Tourism businesses in Da Nang have taken appropriate adaptive measures in a bid to drive their post-pandemic tourism recovery.

Picture taken at the Da Nang Museum of Cham Sculpture taken in May 2020

In fact, tourism recovery typically begins locally. Travelers tend to first venture out closer to home, and visit their local eateries, stay local for a weekend getaway or travel domestically before a robust demand for international travel returns.

To grasp this new trend, providers of tourist services across Da Nang have has launched many attractive promotions in order to boost domestic tourism and attract more visitors to Da Nang.

Many tour operators and travel agencies have offered great deals on Da Nang tour packages. In particular, the city branch of the Viet Nam Travel mart Joint Stock Company is offering 2-day/1-night service packages at the 5-star Danang Goldenbay Hotel at the price of only 699,000 VND/person.

Likewise, the 4-day/3-night tour and service packages, worth 2,399,000 VND per person or 4,799,000 VND per person including round-trip airfares, are being offered by the city-based Viet Nam Tourism Joint Stock Company (Vitours).

Ms Nguyen Thi Kim Lien, Director of the Da Nang-headquartered One Team Global Trading and Tourism Co.,Ltd., (OTG Travel), underlined a must-do for local tourism businesses to develop a wide range of new and attractive products to meet the changes in tourist behaviours in order to satisfy their increasing demand. The focus should be on promoting a staycation, short-term tours or ecotourism tours such as riding bikes, rowing coracles, and walking, in a bid to help tourists enhance their own experience in Da Nang.

Da Nang Tourism Promotion Centre Deputy Director Huynh Thi Huong Lan highlighted the importance of grasping changes in traveller behaviours when choosing their tours and and services to create innovative tourism products to satisfy their diversified tastes.

Some of Da Nang museums are using such popular social networks as Facebook and Twitter to organise online exhibitions and virtual tours in an effort to help their audience access remotely these events in the light of the coronavirus crisis.

Most recently, 3D scanning technology has been put into trial use in the Da Nang Museum of Cham Sculpture by the Da Nang Tourism Promotion Centre with the aim of bringing up the most authentic experience to visitors amid the burgeoning Industry 4.0.

With this versatile technology, you can easily experience a 3D space at the museum’s four galleries, namely Tra Kieu, My Son, Dong Duong, and Thap Me.

The short, continuous and detailed movements allow users to actively interact directly with the unlimited space and move through the space to any point to feel as if the real-world exhibits are placed there.

Da Nang Tourism Association Chairman Cao Tri Dung underscored the importance of boosting tourism cooperation among the three central localities in creating new high-quality products which meet the diversified needs of tourists.

By HA KHUE - Translated by M.D