Viet Nam has posted the fastest-growing national brand this year, with value surging 29 percent to 319 billion USD, on the list of the world’s 100 most valuable national brands compiled by the London-based independent brand valuation and strategy consultancy Brand Finance.

Illustrative image (Source: VNA)

The country climbed nine places from 42nd last year to 33rd this year.

Viet Nam, which has recorded staggeringly low Covid-19 cases and related deaths, has emerged as one of the top locations in Southeast Asia for manufacturing and has become an increasingly attractive destination for investors, particularly from the US, Brand Finance said.

Viet Nam’s increase was primarily due to “Viet Nam Value”, a national programme to endorse products and services that meet minimum standards set out by the Government, together with concentrated efforts from the Government to promote economic growth, it noted.

The US remained the world’s most valuable brand, at 23.7 trillion USD, followed by China and Japan.

2020 put the world to the test due to Covid-19, with losses to the 100 most valuable national brands amounting to 13.1 trillion USD.

Established in 1996, Brand Finance now operates in more than 20 countries worldwide.

Source: VNA