Fully grasping the needs and tastes of tourists who always look for new information about attractions in Da Nang, the tourism industry has made the debut of high quality music videos (MVs) and clips targeting tourists from near and far.

Tourists are excited to pose for a group photo with the image of Chatbox used in the music video "Da Nang miss you" in December, 2020. Photo courtesy of the Da Nang Tourism Promotion Centre.

Late last year, Danang Fantasticity, the official channel of Da Nang tourism industry, managed by Da Nang Tourism Promotion Centre, released a new video entitled ‘Da Nang miss you’.

The much-hailed move served as an attempt to attract holidaymakers, hopefully including foreigners, after Viet Nam opens its borders and resumes all international flights following successful containment of the global COVID-19 pandemic in the near future.

The new video features a sweeping shots of the surrounding landscape and Da Nang's iconic landmarks with a song called ‘Da Nang miss you’ which was exclusively composed and performed by Da Nang-born musician cum singer Le Cat Trong Ly.

Of special note, the simple yet fully emotional lyrics perfectively mingling with heartwarming scenes are dubbed as a fervent call to holidaymakers near and far from the bottom of the hearts of all Da Nang people.

“When we see you, we’ll sing and dance. Da Nang miss you, forever friends”, for instance, clearly conveys such a profoundly meaningful message.

On Danang Fantasticity's official Youtube channel, an account named Elizabeth Powers left a comment: “I almost shed tears while watching the video. It was so beautiful, I recognised old friends, beautiful views of Da Nang. It is one of the favourite places in my heart and I'd love to visit again”.

Ms Huynh Thi Huong Lan, Deputy Director of the Da Nang Tourism Promotion Centre, said that the release of music videos is part of a chain of Da Nang tourism marketing campaigns.

In 2020, amid the complicated pandemic situation, the centre built up a tourism communications plan featuring 3 stages.

The first, themed ‘Stay strong Da Nang’, was deployed while the city was fighting against the COVID-19 crisis. The second, ‘Da Nang miss you’, was conducted from the end of September to October when the virus was put under control in the city. The third, ‘Da Nang is back’, took shape when visitors started returning to the city for festivals welcoming in the new year 2021.

In particular, the third stage saw the birth of many highly enticing, well-developed music videos about Da Nang which focus on highlighting charming images of the seaside city with the participation of many domestic celebrities.

In addition to the ‘Da Nang miss you’ by Le Cat Trong Ly, the MV ‘Take you away’, with the performances of Jay Quan, Chung Huyen Thanh and other domestically renowned artistes, made its debut, targeting  romantic couples.

Fully aware of the fact that young travellers like MVs with vibrant, fresh images, whereas middle-aged and senior ones have the tendency of gentle sounds and peaceful settings, in 2020, the centre released about 20 short clips showcasing Da Nang’s tourism images.

The production of short MVs and clips to convey positive messages and images about Da Nang’s tourist destination is a good tourism promotion approach as they easily go on viral on social networking sites, thus widely spreading in the community. Once these products leave a good impression, it is easy for tourists to choose Da Nang as a destination for their trips.

In the rest of 2021, the center plans to make about 10 video clips highlighting Da Nang tourism, many of which publicise night-time tourism activities, the overview of tourist attractions, M.I.C.E (Meetings-Incentives-Conferences-Exhibitions) and golf tourism.

In particular, these high quality videos can be used for promotion at major domestic and international events when the pandemic is completely contained globally.

In addition, heed will be paid to promoting the application of virtual reality (VR)n technology for better tourist experience in a number of such attractions across the city as Sun World Ba Na Hills and beaches.

By THU HA- Translated by A.T