The Silver Shores Investment Development Company Limited-developed VV Mall shopping centre, located on coastal Vo Nguyen Giap Street, Khue My Ward, Ngu Hanh Son District, Da Nang, started its official operation on Friday morning.

The opening ceremony of the VV Mall shopping centre

With 35,000m² of leasable space inside the JW Marriott hotel-commercial complex project, VV Mall offers a wide array of internationally-renowned fashion brands to appeal to the retail appetite of locals and tourists alike, along with duty free shops and restaurants with a variety of dishes.

The VV Mall consists of three storeys-the first for retail sales and around-the-clock service areas, the second floor for a duty-free shopping mall, and the third set for restaurants offering international culinary. 

Till date, 75 out of the total 91 booths in the VV Mall have been leased to traders.

Both VV Mall and the JW Marriot hotel are expected to create job opportunities for 2,000 people, bringing the total number of Silver Shore employees to 4,000.

VV Mall’s goal is to meet the shopping demand of tourists and locals while focusing on high-end Vietnamese customers, creating professional services with international standards, and providing fantastic shopping experiences.

An artist’s impression on the VV Mall shopping centre

The presence of VV Mall promises to add a local retail outlet to Da Nang, and its tourism industry in particular, in the time to come.

Director of Da Nang Department of Industry and Trade Le Thi Kim Phuong affirmed the fact that the opening of the VV Mall at this time is of greatly practical significance in the roadmap for boosting Da Nang’s economic integration and its trade and service growth. 

Hopefully in the coming time, VV Mall will emerge as an attractive shopping and entertainment venue for both locals and tourists, and become a commercial connection point between Da Nang and its neighbouring localities in Central Viet Nam and Central Highlands.

By THU HA – Translated by A.T