From December 2021, known as the end of the 11^th lunar month, the trading of electronic and electrical appliances in Da Nang has turned vibrant amid the growing shopping demand.

Businesses and retailers have launched many promotions to stimulate consumption on the days leading to the traditional Lunar New Year (Tet) 2022 festival. There are many supportive programmes, attractive promotions and a variety of gifts such as shopping vouchers worth VND100,000 - more than VND2 million each (depending on products), maintenance vouchers and the low interest installment purchase form.

For nearly a month now, the business situation at the Vietrolimex electronics supermarket at 460 Nguyen Huu Tho Street has significantly improved as many people are rushing here to buy such commonly - used products as televisions, refrigerators, computers, laundry and home appliances.

Deciding to buy a new Samsung 43-inch TV priced at VND9 million at the Vietrolimex electronics supermarket, Mr. Tran Van Tai, a male resident in Thanh Khe District said that although his income decreased due to the impact of COVID-19, he still decided to buy this television to satisfy his family's entertainment needs, especially during Tet.

Deputy Director of Vietrolimex electronics supermarket Huynh The Thich said that sales rate recorded in the peak month before Tet is estimated to increase by about 20% as compared to normal days.

In order to serve the shopping demand that often soar prior to Tet, from October 2021, Vietrolimex has imported electrical and electronic products in large quantities. Thanks to a discount, the selling price of products such as televisions, washing machines, refrigerators and air conditioner are reduced by 10 - 20%.

“Usually during the Tet shopping season, many families choose high-end products thanks to their extra salaries and bonuses at the end of the lunar year. In order to stimulate the public shopping demand, we have deployed many promotional packages. For instance, any purchase valued at 5 million or more will be given gift vouchers worth VND100,000 - VND500,000. If customers buy a water purifier priced at VND4 million- VND20 million, they will get up to VND2 million off. At present, the business situation is quite good”, Mr. Thich added.

Similarly, the Dien May Xanh Supermarket on Nguyen Van Linh Street, Hai Chau District is launching promotions for many items to meet the year-end shopping needs.

Specifically, many types of televisions are eligible for a discount of 11% - 21%. Meanwhile, attractive discounts or gifts attached are applied to all household appliances such as rice cookers, refrigerators and washing machines.

In particular, the prices of rice cookers have a deep reduction of more than 30%/product, such as Bluestone 1.5 liter rice cookers down 36% (from VND 2.9 million to over VND1.8 million VND/product) and Kangaroo 2.2 liter rice cooker (down from VND 1,150 million to VND790,000/apiece).

A light increase in the price of electronic and electrical appliances as compared to the same period in 2021, accompanied by a series of applied promotions has contributed to reducing spending pressure on people during Tet. Many businesses assessed that the electronics market during this year's Tet season was more prosperous despite the prolonged COVID-19 financially affecting residents' income.

Reporting by KHANH HOA – Translating by A.THU