Since early March, coastal hotels and tourist attractions in Da Nang have become bustling again, which in turn spur the recovery of food and beverage services plus entertainment service.

In its efforts to drive the recovery of services and trade, and light up the night-time economy, the Hai Chau District authorities has given top priority to the development of such core fields as culture, entertainment, food and shopping services, plus travel services. IN THE PHOTO: The stunning corner view of Hai Chau District at night. Photo: LE HUY TUAN

Favourite destinations for locals and tourists

Hai Chau District’s Tran Van Tru Street has become a favourite destination for local young people as it is now home to numerous food service establishments. In addition, such streets as ​​​​Binh Minh 4, Binh Minh 10, extended Bach Dang, September 2, a section of Tran Van Tru adjacent to the APEC Sculpture Garden are hottest nightlife spots in the city.

From 6:00pm onwards, the above-mentioned areas are bustling again with locals and tourists under a mix of bright lights and vibrant music as many restaurants, bars and roadside eateries are located on these streets.

While Ta Hien and Bui Vien streets are known as one of the best nightlife in Ha Noi and Ho Chi Minh City respectively, Tran Van Tru Street is emerging as one of best places in Da Nang to enjoy exciting nightlife and explore the “culinary paradise” with countless delicious dishes.

The streets of Ngo Thi Si, Vo Nguyen Giap, Hoang Ke Viem, Tran Bach Dang, An Thuong 2, Chau Thi Vinh Te which are also known as An Thuong Tourist Quarter have become gradually filled with local residents and tourists since the Lunar New Year.

Vibrant tourist spots contribute to promoting the recovery of services and trade in Da Nang. IN THE PHOTO: Tran Van Tru Street located in Hai Chau District has become one of best places in Da Nang to enjoy exciting nightlife. Photo: QUYNH TRANG

Lighting up the night-time economy

In its efforts to drive the recovery of services and trade, and promote the development of the night-time economy, the Hai Chau District authorities has given top priority to the development of such core fields as culture, entertainment, food and shopping services, plus travel services. Special attention is also given to organizing a wide array of nigh-time activities from 6:00 pm until 6:00 am the next morning in an attempt to meet the material and spiritual needs of locals and tourists.

Mrs Phan Thi Thang Loi, the Vice Chairwoman of Hai Chau District People's Committee said that Hai Chau District boasts good transport infrastructure, and it serves as an administrative, commercial and service hub in the heart of Da Nang. The district is the most densely populated area, along with the most concentrated businesses and offices in Da Nang.

Besides, the district has seen a boom in tourist accommodation establishments, restaurants, bars and pubs. It also boasts great potential for developing the night-time economy. Therefore, the district authorities have focused on creating night-time services in the fields of entertainment, shopping, dining, and sightseeing.

According to the authorities in Ngu Hanh Son District, in April 2022, the district will focus on upgrading and diversifying night-time services to make them more attractive to locals and tourists. In addition, approval will be given to the most-visited venues in the district to extend their opening hours in a bid to attract more visitors.

The following night-time services for locals and tourists are expected to be launched in Ngu Hanh Son District: food trucks, food and drink service at the beach, movie screening on the beach, beach massage therapy and spa, outdoor events in combination with community activities and folk games, check-in areas on the beach, entertainment activities on the beach, and more.

Ngu Hanh Son District will work with the municipal Department of Industry and Trade to launch a happy hour program, and encourage stores, shops, and food service establishments in the district to join the program to offer special discounts on their products as well as give incentives, and gifts to their customers in efforts to increase their business efficiency, and stimulate demand for nighttime shopping, especially after 10:00 pm daily.

Data published by the Da Nang Statistics Office shows that in February, the cost of food services outside the home climbed by 1.41% while the price of culture, entertainment and tourism services went up by 0.04%. In detail, hotel room rates increased by 1.18% while the cost of movie and music services rose by 1.41%. Therefore, Da Nang tourism industry is showing strong sign of recovery from the COVID-19 pandemic.

Reporting by QUYNH TRANG – Translating by H.L