Promoting the image of Da Nang on social media platforms such as facebook, tiktok and instagram is one of the activities that the local tourism industry is focusing on implementing.

The highly-inviting, users-friendly interface of Da Nang tourism page on facebook. Photo: M.Q

Every day, the facebook group ‘Ghien Da Nang’ (Addicted to Da Nang) has dozens more posts with diverse topics such as culture, people, cuisine and beautiful scenery of Da Nang from the sharing of group members.

Born nearly a year ago with more than 35,000 members, the group is dubbed as a rendezvous for people who love Da Nang to promote exchanges as well as recommend new, strange and attractive places to potential tourists when coming to Da Nang through a series of  “Da Nang is worth living” posts.

It is known that the group ‘Addicted to Da Nang’ is just one of many means to promote Da Nang tourism on social networks under the cooperation between Da Nang Tourism Promotion Centre and GDL Multimedia Joint Stock Company (GDL JSC) signed in mid-March.

The bilateral cooperation with multimedia companies like GDL JSC is one of the activities to promote the communication of the city's tourism industry to the young generation aged under 30 - an attractive tourist group.

Accordingly, in the 2022 - 2023 period, the two sides will organise a number of tourism promotion activities on the main communication channels managed by the two sides, and call for KOLs (Key Opinion Leaders), micro Influencers and tiktokers to take Da Nang trips to promote the city's tourism image and speed up online marketing.

As affirmed by Mr. Nguyen Bui Duy Nguyen, Director of GDL JSC, with the desire to support the Da Nang tourism market and the Da Nang Tourism Promotion Centre in particular, through a new form of communication to reach a wide range of domestic and foreign customers, GDL SJC will continue to strengthen community-based communication.

Specifically, with a social media ecosystem of more than 20 million followers and more than 150 domestic and international media partners, the image of Da Nang will be conveyed in a transparent, real and close manner.

Besides partnering with media companies, the Da Nang tourism industry has developed a series of communication channels on facebook, tiktok, instagram and youtube platforms.

Notably, the communication channels of Da Nang tourism mentioned above all received a Green Tick (a personal or brand identity that has an impact on the community), this is a great effort of the city's tourism industry.

Till date, the Danang Fantasticity fanpage has more than 102,000 likes (an increase of 20% from the end of 2021), the reach and interaction rate in 2021 is 5 times higher than in 2020.

For Instagram danang fantasticity, there are more than 22,000 followers and likewise, Tiktok Danang Fantasticity attracts more than 54,000 followers.

Following the content posted on the aforementioned channels, you can see that each article attract thousands of likes, comments and hundreds of shares, demonstrating accessibility and interaction with social network users of official Da Nang tourism media channels.

Nguyen Thi Hoai An, the Director of Da Nang Tourism Promotion Centre, said that, for many years, Da Nang has been one of the leading localities in the country in developing tourism in the smart and interactive direction towards users.

The city's tourism industry has focused on building a media brand, applying digital technology into communication to bring more experiences and conveniences to visitors.

Accordingly, the promotion of Da Nang tourism through social networks is an inevitable trend, this is also an effective solution to maintain information channels and promote products to tourists.

In the coming time, one of the communication orientations that Da Nang tourism will continue to develop is the communication trend of connecting with more influential people on social networks, thereby spreading the fastest messages and ideas out to tourists in the burgeoning Industry 4.0.

Reporting by MAI QUE – Translating by A.THU