The Viet Nam International Travel Mart 2022 (VITM) is scheduled to take place at the Da Nang International Exhibition Fair Centre, 9 Cach Mang Thang Tam, from December 9-11. The event is expected to attract a large number of domestic and foreign travel and tourism businesses. It will provide the opportunity for tourism businesses in Da Nang and Central Viet Nam as a whole, to promote their brands, introduce their products and build business relationships with their partners.

VITM 2022 will give a good chance to domestic and international businesses and their partners to meet and build connections between them in a bid to bring more visitors to Da Nang in the near future. In the photo: International tourists visiting a show booth of the Da Nang Department of Tourism at the Asian Route Development Forum (Routes Asia) 2022. Photo: THU HA

Co-organised by the Viet Nam Tourism Association, the Da Nang People's Committee, the Da Nang Department of Tourism, and the Da Nang Tourism Association, VITM Da Nang aims to help nationwide tourism businesses to promote their products and brands in an attempt to drive the recovery of international tourism in the country.

Mr Vu The Binh, the Chairman of the Viet Nam Tourism Association, highlighed huge efforts the Viet Nam Tourism Association and tourism businesses nationwide have made to drive rapid post COVID-19 recovery of the country’s tourism sector. Earlier in early April, VITM took place in the capital city of Ha Noi and it featured  many national-scale activities, thereby contributing to helping the country’s domestic tourism achieve a robust recovery and record impressive growth.

Da Nang has been chosen to host VITM 2022 as the city, and the Central Region as a whole, boasts huge potentials in developing coastal and marine tourism. With the theme of ‘Developing marine tourism, exploiting the strengths of tourism industry in the Central region’, VITM Danang 2022 defines coastal and maritime tourism as an important tourism sector in the region, and Viet Nam at large. The focus will be on attracting domestic and foreign investments to develop such aspects as golf, boat races, surfing, tourist resorts, Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, services, and discovery tourism in Viet Nam and foreign countries.

According to Mr Cao Tri Dung, the Chairman of the Da Nang Tourism Association, the VITM Da Nang 2022 will provide the opportunity for domestic and foreign businesses to meet and build connections with their partners in a bid to increase international visitor arrivals in Viet Nam. The event will offer a golden opportunity for Da Nang, and the Central region as a whole, to promote their destination in order to attract more domestic and international tourists (especially luxury travellers, MICE and golf guests). In addition, it will help leverage sustainability to ensure a fastest tourism sector recovery in the Central region, thereby contributing to developing Da Nang into a leading destination for MICE and resort tourism at the national and regional levels.

The VITM Da Nang 2022 is expected to feature about 350 booths, 50 of them will be from international tourism companies in such countries as South Korea, Japan, Malaysia, Thailand, the US, and Australia while the remainder come from domestic tourism businesses in 50 localities nationwide. In addition, the event will see the participation of Vietnamese and international airlines, travel agents and tour operators.

The event is also expected to attract about 2,000 Vietnamese and international businesses along with about 30,000 domestic and international visits.

It is expected to welcome about 60 - 80 international travel agents from targeted source market for overseas visitors, namely Southeast Asia and South Asia (including India), Western Europe, the US, Australia, and Northeast Asia (including Japan, and South Korea).

The VITM Da Nang 2022’s organisers have invited the world’s best travel agencies to attend as they will play a key role in bringing international visitors to Viet Nam in the near future.

Furthermore, the event will welcome international delegations from the US, Australia, Canada, Western European countries, Japan, South Korea, India and Southeast Asian nations. The international delegations will meet with tourism businesses in Da Nang, and Central Viet Nam as a whole, as well as conduct surveys about local tourist attractions and tourism products in efforts to rebuild international tourism in the country.

Reporting by THU HA – Translating by H.L