The Da Nang Department of Industry and Trade has issued a plan to organise a number of activities in the city in response to the National Brand Week 2023 which is slated to be held from April 17 - 23 in order to celebrate Viet Nam Brand Day 2023 (April 20).

High priority will be given to widely publicising the Viet Nam Brand Day among cadres, civil servants, public employees and people from all walks of life to promote Vietnamese brands and products.

At the same time, special attention will be paid to arousing efforts of all sectors and authorities at all levels as well as appealing for active participation of the business community in building and developing the national brand. This will help promote images of Da Nang products, thereby contributing to improving competitiveness, and honouring typical brands of Da Nang products and enterprises.

Reporting by HANH ANH - Translating by M.DUNG