As part of the Da Nang Tourism Festival 2023, a seminar on promoting the value of events and festivals to boost tourism growth in three central coastal localities of Da Nang, Thua Thien Hue, and Quang Nam took place in Da Nang on Sunday.

According to Deputy Director of Viet Nam National Administration of Tourism Ha Van Sieu (in photo), the three localities of Quang Nam, Da Nang and Thua Thien Hue boast a lot of potential and advantages for tourism development

Co-organised by the Da Nang Tourism Association, the Da Nang Travel Association and relevant units, the event was attended by Deputy Director of Viet Nam National Administration of Tourism Ha Van Sieu, Chairman of the Viet Nam Tourism Association Vu The Binh, and representatives from travel businesses in the city.

This year's event marked the 10^th anniversary of the establishment of the Da Nang Travel Association, and created an environment for tourism service providers across the country to exchange and connect each other.

In his remarks at the event, Deputy Director Ha Van Sieu highlighted that the three localities of Quang Nam, Da Nang and Thua Thien Hue boasted a lot of potential and advantages for tourism development.

He, therefore, underlined a must-do for the localities to choose a few typical, unique, and valuable festivals and events to invest methodically in terms of content and scale, to develop complete tours provided to tourists, thereby further promoting their advantages.

These festivals need to be selected based on their importance, nature and value, the organisation time, and their ability to connect with other destinations in the locality to form tours.

Additionally, it is necessary to do a good job of introducing the festivals to tourists, grasping tourism trends and tourist needs to promote suitable product markets, connect with travel businesses to bring visitors to the festival, and offer a variety of services to serve festival-goers, Mr. Sieu noted.

Within the framework of the programme, tourism businesses have the opportunity to meet, exchange and connect each other. Photo: THU HA

According to Deputy Director of the Da Nang Department of Tourism Nguyen Xuan Binh, in recent times, three localities have organised many major outstanding events in an effort to lure more tourists.

As for Da Nang alone, right after the Vietnamese government officially reopened international tourism from March 15, 2022, the city successfully organised the Routes Asia 2022,  the Da Nang International Fireworks Festival, the 'Enjoy Danang Summer' festival, and the Da Nang Golf Tourism Festival.

Thanks to the regular and continuous organisation of tourism events, Da Nang has twice been honoured as Asia's Leading Festival Event Destination, hereby significantly contributing to the development and growth of the local tourism.

Speakers participate in discussions at the event. Photo: THU HA

At the seminar, participating experts shared about festival resources and tourism development in the three localities; the role of festivals and events in the three localities in recent times, and support policies for festival and event organisers in the coming time.

Moreover, South Korea's experience in exploiting the values of events and festivals in tourism development, the role of service infrastructure in organising festival events, and proposals for organising upcoming festivals in the three localities, were introduced at the event.

Within the framework of the Da Nang Tourism Festival 2023, a wide range of many activities were held in the city, including a business space reserved for businesses to meet and exchange, thematic seminars, and the launch of the ‘Run for a green Da Nang’ Club.

Reporting by THU HA - Translating by M.DUNG