As part of E-commerce Week, Online Friday 2023 to support Vietnamese products which is taking place from November 27 to December 3, the Cashless Shopping Festival is running from December 1 to 3 at a park near the eastern end of the Dragon Bridge in Da Nang.

The event is co-organized by the Da Nang Department of Industry and Trade, the Vietnam E-commerce Association, along with the Department of E-commerce and Digital Economy under the Ministry of Industry and Trade.

The intention is to stimulate year-end shopping demand, and promote e-commerce development, promote technology use, and boost digital transformation.

Furthermore, this event also aims to promote cashless payments while promoting the city’s OCOP (One Commune, One Product) and its typical products to local residents and tourists.

The festival features over 50 booths of nearly 60 businesses involved in the production of OCOP products, rural typical industries, distinctive products of the city and other parts of the country, along with e-commerce solutions and digital solutions providers.

Within the festival, there will be livestream events on TikTok to promote products of participating businesses with the participation of TikTok influencers from Ha Noi. Also, there will be guidance for the festival-goers on how to use VNPAY for cashless transactions.

Reporting by DONG HAI, VIET AN – Translating by DUY BINH