With an increasing number of tourists checking in at places they have visited in recent years, Da Nang’s tourism industry, and local tourist attractions, have been focusing on investing in large-scale and aesthetic check-in points in order to meet the tastes of tourists. These check-in points are deemed a very effective and quick tourism promotion channel.

Check-in models will contribute to creating highlights and promoting destinations. IN PHOTO: New Year's check-in model at the western end of the Dragon Bridge. Photo: NHAT HA

Since the ‘Cau Vang’ (Golden Bridge) at the Sun World Ba Na Hills Tourist Area opened to the public in mid-2018, it has goes viral on social media sites worldwide thanks to its unique architecture.

Developed by the Sun Group, the 150m-long, 12.8m-wide bridge features 8 spans, which looks like a strip of silk across the sky. The bridge which looks like it's supported by two giant hands creates a walkway in the sky, among the foggy and fairy-like lands of the Ba Na Mountain.

The Golden Bridge is always mentioned and shared by tourists as a must-visit destination when travelling to Da Nang on social networking sites of many key tourist markets.

Last August, the Korean economic newspaper Financial News had an article introducing the Golden Bridge and said that one out of every three tourists is a South Korean native.

Travel agencies specialising in exploiting Thai tourists also shared that all Thai tourists wanted to check-in at the Golden Bridge when coming to Da Nang.

It can be seen that unique check-in points will leave a deep impression on visitors. Photos taken by tourists and spread on social network sites are considered to be a very effective way of communication, contributing greatly to promoting destinations.

Creating models and miniatures to serve the needs of residents and tourists garners interest from the city’s tourism industry.

Recently, the municipal Department of Tourism has installed check-in models at a public park on the western end of the Rong (Dragon) Bridge on Bach Dang Street, opposite the headquarters of the Viet Nam Television Centre in the Central - Highlands Region (VTV8), and at the eastern end of the Dragon Bridge on Tran Hung Dao Street. The purpose is to enhance the promotion of Da Nang tourism, and create a fresh atmosphere for locals and tourists, in order to celebrate the upcoming Christmas and New Year 2024.

The models are designed with a modern, youthful style, bright and vibrant colours that easily attract visitors.

At tourist beaches, there are also models and miniatures to serve the check-in needs of tourists, including the model of Da Nang letter at the East Sea Park, the model of Son Tra letter on the pavement of Hoang Sa Street, and the model of My Khe Beach letter on the pavement of Vo Nguyen Giap Street.

According to Mr. Dang Thanh Binh, a resident of Chinh Gian Ward, Thanh Khe District, most of local residents and tourists wanted to take photos to save moments and mark places they go. Therefore, check-in points must be unique and symbolic of the locality.

For example, with photos of the Dragon Bridge or Love Bridge, you can know that tourists are travelling in Da Nang. Therefore, the city should pay an emphasis on making unique designs, and choosing long-term installation locations, aiming to develop a product for brand recognition, he added.

Sharing the same opinion, Mr. Le Thien Tu, Director of the V.E.I Tourism Company Limited, said that aside from accommodation, dining, and entertainment services, many tourists also want visit destinations which have many places to check-in as a memory and interact on social networks.

Taking check-in photos of tourists will contribute to promoting the images of tourist destinations, he noted.

However, Mr. Le Thien Tu stressed the need for the city to add more unique and prominent check-in points along both banks of the Han River in order to enhance guest experience.

Recently, to search and select unique check-in model design ideas, the Da Nang Tourism Promotion Centre under the Department of Tourism has organised the contest to design highly attractive check-in models in Da Nang, whilst the Son Tra District authorities have organised a contest to seek the best ideas for creating highlights for local tourism.

Head of the Management Board of the Son Tra Peninsula and Da Nang Tourist Beaches Nguyen Duc Vu said that the check-in models installed at local beaches received a very enthusiastic response from locals and tourists.

Tourists enjoy taking pictures with letter models to preserve moments of their trip as well as inform about the place they have been.

In addition to existing models, the management board will install other models with vivid designs and diverse colours, suitable for the open space at beaches for tourists to take pictures and save memories when travelling to Da Nang in the coming time.

Reporting by NHAT HA - Translating by M.DUNG