The Tet goods market in Da Nang city is gradually “heating up” with only 1 month left until the 2024 Lunar New Year. Distribution and retail units and businesses are constantly updating and supplementing goods, ensuring people's increased shopping needs.

People's purchasing power before the 2024 Lunar New Year is expected to increase sharply. People shop at Go! Danang. Photo: VAN HOANG

Purchasing power gradually increases

In the early days of January 2024, at some supermarkets in Da Nang, the number of customers visiting and shopping became crowded, and the atmosphere was more bustling than before. This is the peak shopping period to celebrate the Lunar New Year 2024.

Taking advantage of shopping with your family at Go! Da Nang, Ms. Huynh Thi Hanh from An Hai Bac Ward, Son Tra District, Da Nang said that this year's Tet goods are very diverse and rich. The prices at the supermarket are very stable, publically displayed and have clear origins so she can shop with confidence.

“Close to Tet, the prices of many products will tend to increase, but at the supermarket, they are always stable with many other promotions, so I really like them. I buy products early to save time and avoid crowds of customers waiting in line for payment near Tet like last year," Ms. Hanh said.

Next to a cart full of goods, Ms. Bui Thi Anh Thu from My An Ward, Ngu Hanh Son District said her initial intention was to buy some daily consumer goods for her family. She was impressed with the way Tet goods were decorated and displayed, especially cakes, candy and jam so she decided to buy a portion in advance.

“The prices are very good now, so I took advantage of the opportunity to buy some items prepared for Tet and other consumer goods to avoid overstocking. Around December 15, I will also buy more to prepare enough for Tet for my family,”, Ms. Thu said.

According to some customers, the end of the year is a time when goods are very rich and diverse, so the problem of fake and poor quality goods can easily creep into the market. Therefore, many people tend to choose to buy goods at reputable supermarkets and retail systems to ensure quality.

Ms. Phan Thi Nho Nhieu, Tho Quang Ward, Son Tra District shared: “At this time, there are a lot of goods floating on the market, counterfeit goods are also very sophisticated, so it is difficult for consumers to detect. Now, I only choose to buy necessary products. When Tet approaches, I will return to the supermarket to shop for peace of mind”.

Through observation, most people focus on shopping in areas selling essential goods, decorations, and food to serve Tet. For bakery, candy, and nut stalls, products here are sold by the kilo at stable prices, increasing choice for customers. Tet gift baskets are also sold with a variety of designs, forms, ingredients and prices, from a few hundred thousand VND to several million VND/basket.

Diverse products and promotions

In a bid to meet people's shopping needs during the 2024 Lunar New Year, many production units and businesses in the city have increased the amount of goods supplied. Ms. Nguyen Thi Oanh, the Director of Do 37 Clean Agricultural Cooperative, Hoa Quy Ward, Ngu Hanh Son District said that this year, the cooperative will increase the amount of goods by about 20%.

Currently, businesses and agents in Da Nang and some localities have placed Tet orders. This year, the cooperative improved the design and weight of the products to suit consumer needs during Tet. The cooperative also provides Tet gift baskets with prices ranging from VND 250,000 to several million VND/basket, depending on customer needs. Gift baskets alone have prices ranging from VND 300,000 - VND 400,000 /basket and are ordered by many businesses.

The shopping atmosphere at supermarkets in the city is bustling as Tet approaches. People choose to buy goods at Go! Danang. Photo: VAN HOANG

Similarly, according to Ms. Mai Thi Y Nhi, the Director of My Phuong Food Company Limited, Hoa Son Commune, Hoa Vang District, since November 2023, the business has prepared resources to increase the amount of products for supply to consumers at the end of the year. According to the plan, the company will increase product volume by about 30% to serve market demand. At the same time, it will actively participate in trade promotion and advertising programmes, bringing quality products at the best prices to consumers during Tet and the spring.

Meanwhile, large retailers and supermarkets in the city such as Go! Da Nang, Co.opmart Da Nang, Lotte Mart Da Nang and MM Mega Market Da Nang will organise stable sales points, especially essential items for Tet consumption at the supermarket’s business locations at reasonable prices, ensuring quality, food safety and hygiene. At the same time, they will strengthen the organisation of promotional programmes to stimulate consumer demand, contributing to stabilising the market.

According to Ms. Le Thi Hien, the Director of Co.opMart Son Tra Supermarket, people's Tet purchasing power will focus on essential items such as confectionery, ‘banh chung’, ‘banh tet’, sausage, and pickled onions, fruit and five-fruit trays. Appliances and apparel items are also expected to increase slightly. This year, the Co.opMart supermarket system launched the programme ‘Come to Co.op to bring Tet home’ with direct discounts from 50 - 100% for more than 1,000 Tet products.

During the 10 days leading up to Tet, this supermarket will continue to offer deeper discounts to reduce shopping pressure for people. “With the expected increase in purchasing power compared to normal days, we have a plan to increase opening hours, increase the number of personnel and equipment to serve customers more quickly and thoughtfully”, said Ms. Hien.

Cao Thi Chin, the Acting Director of Go! Supermarket Da Nang, said that since mid-December 2023, the supermarket has decorated, created a Tet atmosphere and implemented many promotion programs to stimulate shopping demand. Up to now, people's purchasing power is gradually increasing and is expected to increase sharply in the near future.

At supermarkets, distributors and suppliers also launched many designs and goods suitable for customer segments and needs during Tet. The supermarket targets growth of 25-30% over the same period. On the other hand, supermarket promotions are always close to consumer trends, suitable for the low-price segment, providing products with the best prices for customers and ensuring the origin of goods and food safety and hygiene.

Reporting by VAN HOANG - Translating by A.THU