Since early 2024, there are a quite large number of visitors to Da Nang by air and sea. The good sign shows that the international tourist market is recovering and prospering. However, Da Nang is in need of further intensifying tourism promotion activities to key international markets.

International tourists experience cyclo service in Da Nang. Photo: NHAT HA

Early on, the city's tourism industry has developed a communication and tourism promotion plan for Da Nang in 2024.

Aside from making orientation, tourist market segmentation and promotion content, the local tourism industry has already conducted surveys in order to make forecasts about the customer market situation, thereby building and deploying solutions to develop the customer market, and new trends in tourism as a basis for promoting the opening of new routes.

In particular, the city has laid emphasis on exploiting the customer segment with high spending ability, promoting MICE and golf tourism, and organising in-depth research on the Islamic market.

Also, attention will be paid to researching user behavior and tastes through OTA (online travel agency) channels such as KK Day, Klook, Agoda, Booking, Traveloka, Google and Facebook pages; as well as collaborating with Outbox Consulting Company to survey the Index of Da Nang Destination Attractiveness (IDDA) quarterly or yearly.

General Director of the Furama Danang Resort Nguyen Duc Quynh said that in recent times, businesses, associations, and tourism industry associations have always accompanied the city's promotion and advertising programmes.

He, however, stressed the necessity for the city to ensure quality human resources, and create a good foundation of knowledge and skills for human resources, in a bid to build a brand and develop tourism in a sustainable and effective manner.

Mr. Nguyen Son Thuy, Director of the Duy Nhat Indochina Tourism Co., Ltd. acknowledged that in order to lure more international visitors, the important thing to do was to further boost tourism promotion activities in international markets.

He also underlined a must-do for the city to ask for support from embassy and consulate channels abroad to support tourism promotion through thematic activities and professional tourism events.

According to Mr. Nguyen Son Thuy, the regular participation in promotion activities and fairs abroad is a good opportunity for domestic businesses to meet and connect with partners from host countries.

Moreover, it is also necessary to invite and welcome famtrips from foreign countries to conduct surveys about local tourism services.

According to the Da Nang Tourism Promotion Centre, in February 2024, Da Nang is joining the 31^st South Asia's Travel & Tourism Exchange (SATTE) in Greater Noida, India. The event provides a good chance for the city to enhance destination image recognition, connect with international partners, and at the same time seek tourism cooperation opportunities.

Deputy Director of the municipal Department of Tourism Nguyen Thi Hoai An expressed her desire to effectively deploy communication and promotion activities in order to attract more domestic and international tourists to the city in 2024.

She remarked the city's tourism industry is on way to support tourist attractions and tourism businesses to renew existing products and develop new ones with a focus on golf tourism, MICE tourism, beach tourism, and culinary tourism.

Priority is being given to diversifying complementary tourism products such as wedding tourism and educational tourism; as well as strengthening events that connect tourism and involve tourist experiences to attract and serve customers as new tourism products.

Mrs. An added that the city continues to restructure and expand promotion of potential customer markets; and organise market research and grasp new tourism trends to have appropriate forms of promotion and advertising for each market and destination product.

At the same time, importance is attached to mobilising resources to promote Da Nang tourism in China, South Korea, Japan, Thailand, Indonesia, and the Philippines; and fostering cooperation with representatives in Europe, Australia, America, Russia and Islamic markets in accordance with the actual situation.

Furthermore, the local tourism industry is making efforts to attract visitors through appropriate social networking sites in each international market, websites, and international television channels. The city prioritises attracting famous domestic and international KOLs (Key Opinion Leaders) to promote local tourism.

​Reporting by NHAT HA - Translating by M.DUNG, T.TUNG