The 2024 tourism stimulus programme, themed 'Enjoy Da Nang 2024' and the Da Nang International Fireworks Festival (DIFF) 2024 will be signature events of the central coastal city this summer.

Vice Chairman of the Da Nang People's Committee Ho Ky Minh speaking at the event. Photo: THU HA

According to a press conference held in the city on Monday, DIFF 2024, themed "Made in Unity - Global Connection - Radiant five continents", will take place from June 8 - July 13 with five nights of performances by teams from Da Nang (Viet Nam), France, the USA, Italy, Germany, Poland, China, and Finland. The annual event creates a bustling and vibrant atmosphere, being considered a push to help the city's tourism come back to its previous golden age and expand global connections.

The press conference also revealed that the 'Enjoy Da Nang 2024' programme is set to last from July 17 - 21, featuring 14 cultural, sport and tourism activities.

Notable among them will be the opening concert of the programme on July 17; the ‘Vietnamese and International Flavors’ culinary festival; an artistic kite show; a performance of sailboats along the Han River; a traditional culinary experience space from July 17 - 21; an xperiential space for children; a coastal festival; a series of unique nightly art shows; a SUP festival; a kitesurfing show; parachute canoe performances between July 17 and 18; Zumba flashmob; and the Da Nang Barefoot Run.

In particular, visitors can choose tours with many attractive incentive packages to discover unique tourism products in the city such as Da Nang food tour, a tour to explore Son Tra Peninsula, a tour to enjoy festivals, a tour to eco-tourism sites in Hoa Vang District, and a waterway tour.

During the press conference, tourism businesses and destinations introduced their new products, aimed at luring more visitors to visit and experience.

Specifically, the Sun World Ba Na Hills tourist area launched a series of world-class shows gathering circus and magic artists that will be performed throughout the summer; and a Fairy Blossom show with the participation of nearly 300 artists and circus performers.

Standing Vice Chairman of the Da Nang People's Committee Ho Ky Minh (5th, right) witnessing the cooperation signing between representatives of the Department of Tourism and businesses. Photo: THU HA

From June 2024, Asia Park, an amusement complex located in the city, is officially rebranded as Da Nang Downtown.

Aside from its existing entertainment facilities, like Sun Wheel - one of the world’s top 10 tallest Ferris Wheels – and mini architectural works and artworks symbolising a number of Asian countries, Da Nang Downtown offers a slew of world-class art shows which appear for the first time in the central region and promise to bring visitors jubilant and brilliant parties throughout the summer.

Included are a jetski and flyboard show combined with music, lights, and skillful dances on water and fireworks; circus and magic shows; a traditional puppet show at the 600-seater Au O Theatre; the VUI-Fest night market with 200 stalls with diverse cuisine, regional specialties, souvenirs, and handmade items; and a street art programme.

The Vietnam Travel and Marketing Transport Joint-stock Company (Vietravel) introduced the programme "Journey to connect heritage and experience culinary”.

The Nui Than Tai Hot Spring Park has just added ‘bai choi’ shows on Thursdays, Fridays, Saturdays and Sundays from June to August, and the ‘Jurassic Secrets - Wonders of birds and animals’ show on July 20 and 21.

The Da Nang Mikazuki Japanese Resorts & Spa will organise "Nippon Oi" - the largest anime and cosplay festival in central region in August.

Speaking at the press conference, municipal People’s Committee Vice Chairman Ho Ky Minh remarked that the city witnessed the strong growth of tourism in the first five months of 2024, a bright spot in the city's economic development.

He added that a wide range of activities, events, festivals, and tourism products will be launched in Da Nang in the coming time, contributing to creating a vibrant, fresh summer atmosphere and positioning the city as “Asia's leading festival and event destination".

Aside from the two aforementioned festivals, there will be such international-scale events as the Da Nang Asian Film Festival; the Viet Nam - Japan Festival; the Viet Nam - Korea Festival; and the Asian Development Golf Tournament 2024.

The municipal authorities are committed to supporting and creating the best possible conditions to ensure the success of the upcoming events so that visitors from near and far will feel comfortable and satisfied with their travel experiences. in Da Nang, Mr. Minh noted.

Also at the press conference, the city's tourism sector and businesses signed cooperation agreements on promoting Da Nang tourism in foreign markets.

Reporting by THU HA - Translating by M.DUNG, P.TRA