Along with the Da Nang International Fireworks Festival (DIFF) 2024, the city's tourism industry plans to organise a series of new and fun-filled events, programmes and activities this summer in a bid to increase experiences for tourists.

In 2024, many activities will be organised to serve residents and tourists this summer. IN PHOTO: An artistic kite performance at a Da Nang beach during the holidays of April 30 and May 1, 2024. Photo: THU HA

Renew products and improve service quality

One of the products that receive a lot of attention from tourism businesses, travellers, and tourists this summer is the “Enjoy Danang Festival 2024” programme.

Deputy Director of the municipal Department Tan Van Vuong Tourism said that the annual programme will feature a series of unique and attractive cultural, sports and tourism activities in order to meet tourists’ demand for sightseeing and shopping, and culinary and entertainment experiences, during the summer tourist season.

As planned, the 'Enjoy Da Nang 2024' programme is set to last from July 17 - 21, featuring 14 cultural, sport and tourism activities.

Notable among them will be the opening concert of the programme on July 17 gathering many famous domestic singers and artistes; and the ‘Vietnamese and International Flavors’ culinary festival from July 17-21 with a scale of more than 50 local, regional and international food stalls.

Visitors to the culinary festival will have the opportunity to enjoy famous dishes such as Quang noodles, ‘banh xeo' (steamed rice flour pancakes), ‘cao lau’ (the foremost traditional food in Hoi An), pho, sweet soup dishes, and street food. In addition, they will be treated to unique culinary demonstration performances by artisans and professional chefs.

In particular, at the traditional culinary experience space to be held from July 17 to 21, visitors will experience and make their own rustic traditional cake imbued with the culinary cultural value of Central Viet Nam such as Tuy Loan rice paper, ‘banh it’ (sticky rice cake), and ‘banh loc’ (Vietnamese tapioca dumplings).

Moreover, a wide range of cultural and sports activities will be organised during the programme, including artistic kite shows from July 17 - 19 with the participation of more than 50 large aerodynamic kites in unique shapes of marine creatures; and a sand festival from July 17 - 21 with unique and new art spaces on Pham Van Dong and Ha Khe beaches, and park beach at the end of Nguyen An Ninh Street in Lien Chieu District.

Additionally, there will be a performance of sailboats along the Han River on July 20; a coastal festival on July 19 and 20; a SUP festival on the Man Thai Beach from July 17 - 21; kitesurfing shows and parachute canoe performances at the My Khe Beach between July 17 and 18; a Zumba flashmob on July 21 at the East Sea Park; and the Da Nang Barefoot Run on July 21 at the My Khe Beach.

Tourist attraction

This year, summer activities and events are prepared very early by Da Nang’s tourism industry and businesses with the desire to woo more domestic and international tourists to the city.

Deputy Director of the Hai Van Cat International Travel Company Nguyen Ngoc Thien said that the city's tourism industry already announced information about programmes and activities to travel businesses. Therefore, tourism businesses can be proactive in building tour programmes, and introducing more products of the city during tourists' trips, thereby helping visitors have more experiences and enjoy added values.

In addition to the aforementioned events, many tourist attractions citywide have renewed themselves to attract more visitors during the summer holiday.

In particular, the Sun World Ba Na Hills Tourist Area has launched a series of world-class shows gathering circus and magic artists; the Sun Fest Fair; B'estival  2024; and a Fairy Blossom show with the participation of nearly 300 artists and circus performers.

At the Danang Downtown (previously known as the Asia Park), there are jetski and flyboard performances, water and land puppetry shows, and a night market.

The Da Nang Mikazuki Japanese Resorts & Spa plans to organise "Nippon Oi" - the largest anime and cosplay festival in central region in August.

According to Mrs. Ngo Thi Thy Huong, Banquet Sales Manager of the Da Nang Mikazuki Japanese Resorts & Spa, her unit has prepared products targeting three generations of customers including the elderly, couples and children this summer. Each different age group will have different accompanying services so they can have fun and experience in the same space, without having to go far.

Chairman of the Da Nang Tourism Association Cao Tri Dung remarked the general tendency of tourists is to often look for new things. Therefore, the tourism industry often has to add new products and renew existing products to meet the needs and tastes of tourists.

Events and festivals this summer are being held in a variety of ways, not only at beaches but also at tourist attractions in order to increase experience for visitors to Da Nang, he added.

During this year's peak summer season, Da Nang’s tourism business community and association are committed not to increasing prices of services and hotel rooms so that tourists can rest assured to have fun during their stay in the city.

Reporting by THU HA - Translating by M.DUNG, P.TRA