The Da Nang Tourism Promotion Centre is cooperating with Traveloka to announce the tourism stimulus programme ‘Enjoy Da Nang 2024’ on Traveloka's application platform.

This is an initiative to attract more tourists to Da Nang through attractive promotions and valuable incentives based on Traveloka’s large and trusted partner ecosystem. The cooperation is truly in essence, bringing benefits to both sides through mutual support, stimulating tourism in the city.

Specifically, in early June, Traveloka built a separate information page to promote the ‘Enjoy Da Nang 2024’ programme to domestic and international tourists, issuing nearly 2,000 vouchers for tourists to use products and services on Traveloka such as booking airline, hotels and sightseeing tickets in Da Nang.

Mr. Iko Putera, the Director of Traveloka Transportation, said that, in 2022, Traveloka and the Da Nang Tourism Promotion Centre signed a Memorandum of Understanding (MoU) and became reliable partners. Since then, the two have always accompanied many activities of the tourism industry and achieved certain positive results.

Cooperating with the Da Nang Tourism Promotion Centre in the ‘Enjoy Da Nang 2024’ programme demonstrates the cohesive and effective cooperation between Traveloka and a local tourism agency in Viet Nam, and at the same time, showing off the city's great tourism potential. ‘Enjoy Da Nang 2024’ also reaffirms Traveloka's commitment to promoting, promoting the recovery and development of tourism in Viet Nam and Da Nang in particular.

Hopefully, the cooperation programme will contribute to the process of digital transformation of the local tourism, making traveling to the city easy and convenient for tourists through our modern services and technology. Traveloka, from there, meets the increasing needs of tourists coming to Da Nang."

Da Nang is considered a strategic tourism development locality with impressive numbers. According to a report from the Da Nang Department of Tourism, in the first 5 months of 2024, the city's tourism activities achieved positive numbers compared to the same period last year. The number of visitors served by accommodation establishments is estimated at 3.78 million, an increase of more than 22% over the same period in 2023. In detail, international visitors were estimated at more than 1.5 million and domestic ones reached more than 2.28 million.

Ms. Huynh Thi Huong Lan, the Deputy Director in charge of the Da Nang Tourism Promotion Centre, said: “We highly appreciate the cooperation of the Traveloka platform with the Da Nang Tourism Promotion Centre, as well as the initiative to promote and develop Vietnam's tourism industry in recent times. The 'Enjoy Da Nang 2024' programme is a comprehensive cooperation between the two sides, with the expectation of attracting large participation from domestic and foreign tourists, promoting the promotion and development of local tourism. Cooperating with a travel platform like Traveloka shows that Da Nang is always ready to accelerate and make breakthroughs in the digital transformation of the city's tourism industry to meet the needs and travel behavior of tourists in the Industry 4.0. With a commitment to continuous innovation in technology, I hope that Traveloka will continue to have initiatives to support local tourism in the coming time, contributing to bringing Da Nang tourism to a new level”.

On the path to building a brand as ‘The City of Events and Festivals", in 2024, Da Nang continues to bring visitors a series of unique events and festivals such as the Da Nang International Fireworks Festival, Da Nang Enjoy Festival, Da Nang International Marathon 2024 and BRG Open Golf Championship Da Nang 2024.

In parallel with ‘Enjoy Da Nang 2024’, travel enthusiasts can still enjoy promotions and discounts exclusively for Da Nang on Traveloka. With all tourism categories such as attractions, tours, transportation and travel amenities, visitors can have rich choices for themselves when learning more about the livable city.

This is an initiative that demonstrates the platform's commitment to continuously innovate to promote digital transformation of Viet Nam's tourism industry, contributing to Da Nang's goal of welcoming 8.42 million tourists by 2024 as well as the country's target of welcoming 17-18 million international and 110 million domestic tourists.

Reporting by baotintuc.vn – Translating by A.THU, P.TRA