The Da Nang tourism industry has implemented many activities to stimulate travel demand, attract more tourists and promote Da Nang’s image through online travel agencies (OTAs); contributing to creating convenience, enhancing the travel experience of tourists and promoting digital transformation in the local tourism industry.

Tourists come to Da Nang for travel experience and relaxation. Photo: VAN HOANG

This is an initiative to attract more tourists to Da Nang through attractive promotions and valuable incentives based on Traveloka’s large and trusted partner ecosystem. The cooperation is truly in essence, bringing benefits to both sides through mutual support, stimulating tourism in the city.

Specifically, in early June, Traveloka built a separate information page to promote the ‘Enjoy Da Nang 2024’ programme to domestic and international tourists, issuing nearly 2,000 vouchers for tourists to use products and services on Traveloka such as booking airline, hotels and sightseeing tickets in Da Nang.

“In 2022, Traveloka and the Da Nang Tourism Department signed a Memorandum of Understanding (MoU) and became trusted partners,” said Iko Putera, CEO of Transport, Traveloka. “Since then, our collaborative efforts have yielded significant results in implementing various tourism activities. Our involvement in the ‘Enjoy Da Nang 2024’ programme showcases the city’s immense tourism potential, positioning it as the top destination in Viet Nam on Traveloka.

This programme highlights Traveloka’s strong commitment to promoting and stimulating Vietnamese tourism, particularly in Da Nang. It demonstrates and reflects our firm dedication to leading the digital transformation of city tourism. Through this partnership, we aspire to improve the ease and convenience of travel for visitors, ultimately enriching and enhancing their travel experience. ”

As a strategic partner of the Da Nang Tourism Department in the ‘Enjoy Da Nang 2024’ initiative, Traveloka is once again solidifying its dedication to promoting and stimulating tourism in Viet Nam, with a focus on Da Nang. This collaboration aligns perfectly with Traveloka’s unwavering commitment to innovation and digital transformation within the Vietnamese tourism industry.

By actively supporting the initiative, Traveloka aims to achieve Da Nang’s ambitious target of welcoming over 8.4 million tourists in 2024, as well as the national goal of attracting 17-18 million international and 110 million domestic tourists.

According to the Da Nang Tourism Promotion Centre, in recent times, tourism communication and promotion activities have been focused on implementing in many diverse, professional and unique forms. In particular, the local tourism industry has selected effective messages, communication channels and forms of tourism promotion, such as cooperation on OTAs with Traveloka, KKDay... in order to stimulate demand, attract domestic and international tourists, and promote the development of tourism in the city.

Specifically, Traveloka and KKDay have built their own information pages to implement the programme ‘Enjoy Da Nang 2024’ and issued a total of nearly 5,000 vouchers for international and domestic tourists so that they can have big savings on homes, hotels, flights, car rentals, taxis, and attractions in Da Nang.

In parallel with promoting tourism communication on OTA platforms, the Da Nang Tourism Promotion Centre also coordinates with units to promote the city’s tourism and cultural image on social networking applications and through famous people such as music stars, YouTubers, bloggers and entertainment artistes.

In early August 2024, the centre coordinated with TikTok Viet Nam Co., Ltd. to welcome nearly 100 pioneering content creators in the field of content creation and sales via livestream TikTok Shop Creator Retreat. In addition to workshops to improve skills, content creators explored Da Nang’s cuisine and landscapes, and experienced new activities through the ‘Da Nang tour’ activity; thereby, promoting the image and unique culture of Da Nang to millions of followers on Tiktok.

In addition, the Da Nang tourism industry also communicates through platforms with the highest traffic that are suitable for the trends and tastes of tourists in each market; organises livestream programmes and games to attract the participation of social network users, increases the effect on festivals and tourism promotion programmes in Da Nang.

Statistics in the first  nine months of 2024 showed that, there were 856 articles about the city's tourism activities on the tourism information portal in English, Japanese, Korean, and Chinese; 536 posts of news, events, videos, beautiful photos about tourism on social networking platforms...

The Da Nang tourism communication work through domestic and international press has also been promoted with 1,279 articles on domestic newspapers and radio stations; 60 articles promoting Da Nang tourism on South Korean media channels...

According to Deputy Director in charge of Da Nang Tourism Promotion Centre Huynh Thi Huong Lan, the application of modern services and technologies of OTAs has been contributing to meeting the needs and travel behaviours of tourists, thereby promoting digital transformation and realising the goals of the local tourism industry in 2024.

The cooperation between the city’s tourism industry and OTAs shows that Da Nang has been accelerating and making breakthroughs in the process of digital transformation of the city's tourism industry.

The Center will continue to coordinate with OTA platforms to have initiatives to support local tourism in the coming time; at the same time, deploy many tourism destination communication activities in many forms to contribute to the development of the Da Nang tourism, making it more attractive to domestic and international tourists.

Reporting by VAN HOANG - Translating by A.THU