Along streets lined with shops and bookstores on Hung Vuong, Dien Bien Phu, Ton Duc Thang, and Kinh Duong Vuong, the atmosphere is lively with bustling sales of Christmas decorations. The range of products on offer is diverse.

Customers favour mid-range artificial Christmas trees. Photo: MAI LY

Specifically, artificial Christmas trees come in dozens of types, such as snow-covered trees, LED-lit trees, three-layered foliage trees, and two-directional foliage trees, priced between VND 250,000 to several million VND per tree. Fresh pine trees range from VND 100,000 to VND 1-2 million per tree. Lemon cypress trees start at VND 100,000, depending on height and foliage density.

Other decorative items include bells and tinsel, priced from VND 5,000 to VND 40,000 per item; wreaths, priced from VND 80,000 to VND 500,000 per wreath; decorative ornaments, priced from VND 6,000 to VND 40,000 each; Santa costumes for children, priced from VND 100,000 to VND 500,000 per set (depending on size and material); Santa hats, priced at VND 25,000 to VND 35,000 each; and Christmas-themed headbands, priced from VND 20,000 to VND 40,000 each.

Decorative ornaments are sold at prices ranging from VND 6,000 to several tens of thousands VND each, depending on the type. PHOTO: MAI LY

This year's Christmas market introduces many new products, with prices remaining stable. Many shops are offering promotional deals and discounts to attract customers and compete with online platforms.

However, consumers tend to tighten their budgets due to economic difficulties and the proximity of Christmas to the Lunar New Year. As a result, there are fewer individual buyers compared to the same period last year. The main customers are businesses, hotels, and service-oriented stores.

Nguyen Hoang Phuc, an employee at the My Ngoc BabyHome on Hung Vuong Street, Hai Chau District, shared that customer traffic this year is lower than last year. The variety of Christmas decorations is greater than in previous years. The store is offering a 10% discount on all items to encourage sales.

"The most popular items are Christmas tree ornaments and artificial trees. Customers usually prefer buying ornaments to refresh their existing trees with new colours or themes. We also provide tree decorating services according to customer preferences" he added.

Pham Lan Huong, a student at Nguyen Binh Khiem Junior High School in Lien Chieu District, said that she likes picking small items to decorate her study desk for a Christmas vibe. With a budget of VND 100,000, she found many beautiful and suitable gifts.

Some stores also offer Santa Claus delivery services. Le Thi Kim Chau, the owner of Phoenix Bookstore on Kinh Duong Vuong Street, Lien Chieu District, explained that the store delivers Christmas gifts from December 22 to 25, 2024.

Staff members dressed in Santa Claus will deliver gifts directly to customers' homes, with delivery fees depending on the distance. This service is exclusively available to customers who shop at the bookstore.

In addition to traditional markets, Christmas decorations and gifts are also being actively sold on e-commerce platforms such as Lazada, Shopee, and social media channels like Facebook and TikTok.

These platforms offer a wide range of products, allowing customers to order items tailored to their ideas and needs. Many shoppers take advantage of big sales days to purchase Christmas decorations and gifts.

Decorating Christmas trees according to customers’ preferences. Photo: MAI LY

Many students choose small Christmas items to decorate their study desks. Photo: CHIEN THANG

Some stores offer “Santa Claus” services to deliver Christmas gifts. Photo: CHIEN THANG

Mini Christmas trees are popular among many customers. Photo: MAI LY

This year’s Christmas market features many new designs. Photo: MAI LY

Some customers reuse decorations from the previous year and only buy a few additional small items. Photo: MAI LY

Foreign visitors to Viet Nam during Christmas stop by stores to pick up a few items to create a festive atmosphere. Photo: MAI LY

Stores display a variety of Christmas items for customers to browse. Photo: MAI LY

Reporting by MAI LY, CHIEN THANG - Translating by TRUC VY