On Friday, the People’s Committee of Lien Chieu District collaborated with the Central Highlands E-commerce Association and various organisations to launch a series of activities promoting e-commerce applications in traditional markets within the district for 2024.

With the participation of over 100 small traders, the programme aimed to advertise and introduce signature products from traditional markets in Lien Chieu District through online sales methods (livestreaming), helping attract customers from both domestic and international markets. This initiative seeks to address challenges and reduce the pressure of competition from emerging sales trends.

Additionally, the programme promoted the implementation of e-commerce applications and digital transformation in sales activities, supporting small traders in updating their knowledge and skills to adapt and apply e-commerce solutions. These efforts served as pilot models for broader replication across traditional markets in the district.

As part of the programme, the organisers coordinated several activities, such as collecting information and guiding traders in applying e-commerce sales solutions, training sessions on e-commerce and platform-based business, launching a campaign to promote e-commerce applications in traditional markets in Lien Chieu District, and hosting Mega Livestream online sales events.

The Mega Livestream sessions showcased signature products, specialties, and other unique items from traditional markets across the district.

During the event, TikTokers were hired to livestream sales during the Mega Livestream sessions and directly at stalls. Traders were encouraged to organize promotional activities and discounts to boost engagement and sales.

The programme’s activities contributed to enhancing the knowledge and skills of small traders regarding e-commerce and platform-based business. It also raised awareness of regulations related to e-commerce operations and livestream sales within the district.

Reported by MAI LY - Translated by TRUC VY, P.TRA