In 2024, Da Nang tourism will continue to achieve strong growth, affirming its brand as an attractive, safe, green-clean-beautiful and hospitable destination. Following this positive result, in 2025, the tourism industry will focus resources on implementing breakthrough solutions to promote its position.

Da Nang locals and tourists participate in a festival to welcome Christmas and New Year 2025. Photo: NGOC HA

In 2025, the tourism industry strives to serve an estimated number of more than 11.9 million guests, up by 10% compared to 2024, comprising 4.8 million international foreigners, up by over 17%, over 7.1 million domestic ones, up by over 5%. The revenue from accommodation, food and beverage, and travel in 2025 is expected to reach more than VND 36 trillion, a rise of more than 15% compared to 2024, equal to 169% compared to 2019.

According to Director of the Da Nang Department of Tourism Truong Thi Hong Hanh, the tourism industry has set out many key solutions, including breakthroughs in tourism products, markets - flight routes and service quality.

When it comes to tourism products, in addition to organising national and international events and festivals, it also focuses on implementing projects on thematic parks, culture, entertainment and trade services southeast of the Peace Monument Phase 2; Nam O eco-tourism project; River of light; large-scale commercial centres (AEON at TTC Plaza project, MM mega market...); exploiting the waterway route of Han River Port - Quan The Am Pagoda; Da Nang - Cu Lao Cham; organising tea tours on Ban Co (Chessboard) Peak, Son Tra Peninsula.

In the breakthrough stage of promoting market expansion, flight routes, and stimulating tourism, the tourism industry focuses on implementing solutions to adjust the international market structure to Da Nang in 2025. It is expected that South Korean visitors will account for 35% of the total tourist numbers; China and Hong Kong, Macau, Taiwan (China) 22%; Japan (5%); Southeast Asia (20%); India (8%) and other potential markets (10%).

The city will beef up international market promotion such as the Da Nang tourism introduction programme in China (Guangzhou, Shenzhen, Chengdu, Hong Kong - China), Taiwan (Kaohsiung and Taichung - China); Philippines (Manila), Thailand (Bangkok, Chiangmai), India (Ahmedabad, Bagalore), Australia (Sydney, Melbourne) and Japan (Osaka).

The city will continue to participate in international fairs, welcome famtrip, presstrip, celebrities (Youtuber, international KOLs -key opinion leaders), international film crews that want to experience tourism products in Da Nang, promote flights to Qatar, Australia, Osaka (Japan), Indonesia, increase new flights from India.

For the domestic tourist market, the city will attract growth in the domestic tourist market in the central and Central Highlands regions, localities with which Da Nang has launched direct flights; develop the segment of family groups and young guests with high spending ability.

The industry also focuses on breakthroughs in the quality of services and human resources serving tourism through the application of the set of high quality criteria in tourism service activities in the city.

In addition to the city’s policies and guidelines, the tourism business community is making efforts to diversify tourist markets, invest in infrastructure, and create new products to attract even more domestic and foreign tourists.

The Visit Indochina company has proposed breakthrough solutions to attract visitors in 2025, such as participating in fairs and events promoting the tourism brand of Vietnamese destinations every month in key Vietnamese tourism markets.

From January to April, the company will participate in the TITF25 tourism fair in Thailand, the ITTE30 fair in the Philippines, the SATTE fair in India, the Matta fair in Malaysia and TTM in Indonesia, promoting tourism conferences in Laos, as well as promoting strategic cooperation agreements with major partners such as Sunworld, Vinpearl or international hotel chains at many tourist destinations across Viet Nam.

“Every year, we always conduct market research to grasp the trends of each type of customer and different nationalities, and through that, we build tourism products suitable for each type of customer, specific products. We also develop products for specialised markets such as India, Malaysia and Indonesia,” said Mr. Thuy.

Similarly, Ms. Le Thi Bich Huong, the Director of Communications and Marketing of the Nui Than Tai Hot Spring Park Tourist Area, said that in order to implement solutions to promote the tourism industry in the coming time, the unit has deployed many breakthrough solutions such as inviting KOLs - famous people who experience services to publicise them on mass media and social networking platforms. The tourist site also offers visitors many unique performances such as the ‘Bai choi’ or the upcoming Than Tai Festival 2025.

Reporting by NGOC HA - Translating by A.THU