The Ministry of Culture, Sports and Tourism has selected TNI King Coffee company as the representative of Viet Nam's coffee industry to demonstrate Vietnamese Robusta coffee culture at the World Expo 2020 in Dubai.

TNI King Coffee company will present Viet Nam's coffee industry to demonstrate Vietnamese Robusta coffee culture at the World Expo 2020 in Dubai. Photo courtesy of TNI King Coffee

This world’s mega event is hosted by the United Arab Emirates (UEA), lasting from October 2021 to March 2022, with the participation of about 200 countries and international organisations.

This event will offer an opportunity to Vietnamese coffee, and King Coffee in particular, to access to the world's most advanced achievements of arts, culture, geography, science, technology, innovation and invention, and to open up many opportunities for cooperation with prestigious partners from the participating countries.

The Department of International Cooperation has also authorised TNI King Coffee to facilitate Vietnamese businesses to attend the World Expo 2020 Dubai to seek cooperation, cultural exchange, and market expansion opportunities with international partners, including those from the Middle East region.

At the forthcoming prestigious event, TNI King Coffee will introduce to the world's friends impressive stories about the historical flow of coffee such as 3 waves of Vietnamese coffee, Vietnamese coffee culture in the sacred culture of the Central Highlands and affirmation that  coffee is a treasure with positive imprints in the development of mankind.

TNI King Coffee CEO - Md. Le Hoang Diep Thao has shared: “At this biggest event on the planet, we will do our best to showcase the best values of Vietnamese coffee to the world. Coffee is the pride of our country - we are the number No.1 country in the world in terms of production and quality of Robusta coffee”.

Reporting by T.D – Translating by A.T