On Tuesday morning, the Da Nang Women's Union (WU) launched the programme ‘Hello March’ to celebrate International Women's Day (March 8), the forthcoming 13^th National Women's Congress and celebrate the Liberation Day of Da Nang (March 29).

A musical performance at the opening ceremony of the programme ‘Hello March’. Photo: LE VAN THOM

The programme aims to honor the beauty of ‘ao dai’, the traditional Vietnamese long dress via the implementation of activities such as bike and cyclo parades featuring young women wearing ‘ao dai’, flashmob performances on the background of music and sports dance.

Besides, the promotion of dynamic, creative, friendly Da Nang people and the city’s image as a safe - friendly – attractive destination will be given a special heed.

The highly-practical movement ‘Each member does a beautiful deed, each association takes a meaningful action’ and the programme ‘Godmothers for  COVID-19c-caused orphans and others in particularly difficult circumstances’ will be implemented.

At the opening ceremony, the Da Nang WU called on all members to promote the tradition of solidarity, creativity, self-confidence, and build the image of Vietnamese women in the new era possessing high qualifications, good ethics and health, innovations, a high sense of responsibility towards their families and community, and self-reliance to overcome any difficulties and challenges facing time

In an active response to the national ‘Ao dai Week" 2022 from March 1 to 8, officials and public servants across the city are encourage to wear ‘ao dai’ at the office.

Also, public agencies are recommended to organise many activities honouring the beauty of the Vietnamese ‘ao dai’ in a bid to create a spillover effect and arouse the community's responsibility for preserving and promoting the national cultural heritage.

The members of the Da Nang Women's Union getting dressed in ‘ao dai’. Photo: LE VAN THOM

‘Ao dai’ parade on Bach Dang street, Hai Chau District. Photo: LE VAN THOM

Cyclo parade featuring young women wearing ‘ao dai’ along some downtown streets. Photo: LE VAN THOM

Reporting by LE VAN THOM – Translating by A.THU