It is widely known that music and travel go hand in hand with each other. It is very important to note that there are a number of ways through which music has affected tourism either directly or indirectly. In response to the needs and tastes of tourists, over recent years Da Nang's tourism industry has partnered with famous people and film studios to bring Da Nang's image into musical and cinematic works, thereby contributing to more spread the tourist destination of Da Nang to tourists near and far.

Singer OnlyC (centre) performed the song ‘Wonderful Da Nan’ in the premiere at the end of March. Photo: T.H

Recently, the ‘Great Da Nang’ music video by singer and songwriter Only C is seen as a special gift for his hometown, released at the end of March, has created an impression among young people and attracted a large number of viewers.

With fresh lyrics, vibrant music through the narration of Da Nang children, the music video brings viewers about a modern, peaceful, close-knit city with familiar and characteristic images such as Rong (Dragon) and Han River bridges, Tho Quang Beach, APEC Statue Garden Park, Son Tra Peninsula, Sun World Ba Na Hills tourist area, Con Market.

Also, Da Nang specialty dishes such as Quang noodles, spring rolls, vermicelli, seafood, and typical local pronunciations only found in Central Viet Nam also make their mark in  this impressive video.

Many people, after watching the MV, have highly appreciated Da Nang and want to make  return to the riverside hub of tourism.

Having lived and studied in Da Nang for a while, but then temporarily moved away from the city because of work, Tran Phuong Trang from the central province of Quang Ngai said that, after seeing the beautiful pictures of Da Nang shown in the MV, she was very emotional and told herself that she would come back to Da Nang soon.

Mr. Tran Minh Trung, a dweller in Nai Hien Dong Ward also said that videos with beautifully selected images like those in the MV ‘Great Da Nang’ not only promote the city’s image but also invite visitors from near and far to come here for potential travel experience.

“It is high time for the city's tourism industry to make more videos with vivid and youthful images like this to attract visitors.”, Trung suggested.

According to singer-songwriter Only C, when writing lyrics for the song ‘Great Da Nang’, the difficulty and pressure when performing it is how to put the local words of Da Nang in particular, the Central region in general into rap music and the MV in a harmonious way so that listeners in any locality can understand and accept them.

Only C shared, this song was written by him with love for the city where he was born and raised, and his own thoughts and feelings when away from home as well.

The MV is a cooperation product by Only C and the Da Nang Department of Tourism to publicise friends all over the world to know a wonderful and attractive Da Nang for tourists.

Through the MV ‘Excellent Da Nang’ with a cute invitation to visitors, let’s come and feel and enjoy the beauty of the coastal city of Da Nang.

As reported by Director of the Centre for Tourism Promotion Nguyen Thi Hoai An, in the past time, the city's tourism industry has focused on promoting communication and promoting city tourism in many aspects, including music.

The trend of communication through music is no longer strange to the public today. This is one of the effective methods for the tourism industry because music videos have the ability to lead, attract and arouse viewers' travel needs.

The fact has proven that many music videos in collaboration with Da Nang's artists have created a positive effect on listeners like the MV ‘Da Nang misses you’ by singer, musician Le Cat Trong Ly.

It has helped attract millions of tourists to the city. Besides, there are other MVs such as: ‘Take you away’ performed by Jay Quan and rapper Sister Ca, ‘Hello Da Nang’ with the joint performance by 20 young outstanding Da Nang faces. These music videos have marked a new achievement in communication activities, promoting tourism through music products released the Da Nang tourism industry.

According to Deputy Director of the municipal Department of Tourism Nguyen Xuan Binh, after the epidemic, tourism is in the process of recovering, contributing to the overall development of the city. It is very necessary to create new values and experiences after the translation for tourists.

Art creates a catalyst, touches listeners' emotions, so many countries around the world such as S.Korea, India and Indonesia have used art, including music to promote tourism.

Over the past time, the Da Nang Tourism Promotion Centre has grasped this trend plus applied technology, coordinated with singers and musicians to use music as a communication channel to promote tourism in the city.

In addition to the newly released ‘Great Da Nang’ MV, previously, the tourism industry had coordinated to make a number of highly viral MVs.

Reporting by THU HA - Translating by A.THU