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Da Nang uses Tiktok for tourism marketing

By DA NANG Today / DA NANG Today
May 09, 2023, 18:37 [GMT+7]

The Da Nang Department of Tourism has recently launched a video contest entitled "Fantastic Da Nang" on Tiktok. The entrants can submit their Tiktok videos with MV background about Da Nang tourism, and their videos can feature dance, cover songs, photos and more. The entry must fulfill all contest requirements, as specified, to be eligible to receive many attractive gifts with a total prize value of over VND 80 million.

The Da Nang Department of Tourism has recently launched a video contest entitled
The Da Nang Department of Tourism has recently released a video to introduce  the video contest entitled "Fantastic Da Nang" on Tiktok.

Mrs Huynh Thi Huong Lan, the Deputy Director of the Da Nang Tourism Promotion Centre said that the contest is co- organized by the centre, the Da Nang Tourism Promotion Fund , TikTok Technologies Vietnam Company Limited, GDL Multimedia Communication Joint Stock Company, and the Da Nang University of Economics. The intention is to introduce and promote Da Nang destination and its people through music videos in an attempt to inspire tourists to explore the central coastal city in their own way. In addition, the contest aims to spread the message around the world in a bid to encourage travellers worldwide to visit Da Nang and discover its beauty as soon as they can.

In addition, the contest also helps promote Da Nang tourism through music videos on the Tiktok platform. With its theme of "Fantastic Da Nang", the contest is expected to receive creative entries with different genres. The entrants are encouraged to create their music videos for the chorus of dance covers, and song covers or use a piece of music for the background of their video clips about amazing travel experiences in Da Nang.

The contest is open to all citizens aged 18 years and above, including Vietnamese people, foreigners living and working in Viet Nam, and overseas Vietnamese. For entrants under the age of 18, their parent or legal guardian must also give consent to their offer acceptance to submit their entries to the contest.

Entrants are required to use their personal account to upload their video entries to titkok, and add the hashtags: #tuyetvoidanang, #danang #danangfantasticity, #enjoydanang2023 to their entries. The entrants must have a personal Titkok account to submit their video entries to the contest. In addition, the entrants are required to use original audio of the “Fantastic Da Nang" program in their video entries. Eligible entries must be videos about Da Nang tourism, and their titkok videos must be no longer than 20 seconds in length. Entrants must ensure that their video entries fit the standard TikTok video dimensions and resolution that are 1080x1920 (9:16 aspect ratio). In order to participate in the contest, your video entry must be posted on Titkok at a specific time in accordance with the contest’s rules, and comply with all requirements of the contest’s organisers.

The contest is open to submissions from April 19 until May 29 while the judging contest will be held from May 30 to June 5. Winners will be announced on June 6, 2023.

Two “Fantastic Da Nang" prizes will be awarded for the most impressive, creative and unique videos. The prize winner will receive VND 5,000,000 in cash, get free Central Viet Nam Heritage Tour with a 4-day 3-night itinerary, receive one return domestic flight ticket, and a voucher for a 2- day 1- night stay at Wyndham Danang Golden Bay Hotel, plus two entrance tickets to the Nui Than Tai Hot Springs Park.

Three "Best of view" awards will be given to the most-viewed video entries. The award winner will receive a voucher for a 2- day 1- night stay at Wyndham Danang Golden Bay Hotel, plus  two entrance tickets to the Nui Than Tai Hot Springs Park.

Five "Enjoy Danang Music" awards will be presented to the most creative video entries showing beautiful dances and songs, with impressive images and costumes.  The award winner will receive a voucher for a 2- day 1- night stay at the 4-star New Orient hotel.

Ten "Contribution" prizes will go to entrants with highest number of video entries, and the prize winner will receive two "All in One" tickets to explore the Asia Park.

According to the Da Nang Tourism Promotion Centre, Tiktok Danang Fantasticity is proposed as the main platform to launch an online contest as it is one of the fastest growing social media platforms with 6 million followers. The video contest on Tiktok also helps the Tiktok Danang FantastiCity reach source markets around the world.

Reporting by NAM ANH – Translating by H.L

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