The Da Nang International Fireworks Festival (DIFF) 2025 themed "Da Nang - The New Rising Era" will take place May 31 - July 12. This will be the largest and longest fireworks festival with the participation of many new teams, promising to be an attractive and captivating DIFF season this summer.

DIFF 2025 will feature many new fireworks teams, promising many surprises and attractions. IN PHOTO: Fireworks display at DIFF 2024. Photo: SONG KHUE

The DIFF of differences

Unlike any other DIFF season, DIFF 2025 has many differences. Specifically, this will also be the first year with two teams from the host Viet Nam competing at DIFF. In addition to the familiar name of the Da Nang Fireworks team, there will be an additional fireworks team called Z121 Vina Pyrotech - Viet Nam Ministry of Defence.

Also, DIFF 2025 will be the longest and largest fireworks festival in the history of the Da Nang International Fireworks Festival, featuring six competition nights of spectacular displays with the participation of 10 teams from Viet Nam, Finland, the UK, Portugal, Poland, South Korea, Italy, Canada, and China.

The opening night of DIFF 2025 is set to take place on the evening of May 31, with a match between Viet Nam 1 and Finland, themed Cultural Essence.

Fireworks nights will be held every Saturday evening in the following weeks (with a one-week break before the final night), featuring themes and participating teams as follows: Night 2 (June 7): Creative Arts - Viet Nam 2 vs. Poland; Night 3 (June 14): Connecting Journeys - Canada vs. China; Night 4 (June 21): Sustainable Development – Portugal vs. the UK; Night 5 (June 28): Leading Technology - South Korea vs. Italy; and Night 6 (July 12): Embracing the New Era - Grand Final.

Head of Marketing Department of Sun Group Cao Ngan Ha said that this year's DIFF promises not only impressive fireworks performances but also extraordinary experiences for visitors, blending art, music, sports, and cutting-edge technology. Accordingly, each night will be considered to be a lively live concert with popular domestic and international artists, combined with fireworks, music, and state-of-the-art technology, offering guests an experience that exceeds expectations.

Notably, the Sun Paradise Land (SPL) app will be introduced for the first time. With the app, visitors can personalise their Da Nang travel schedule, buy fireworks tickets and entrance tickets to major entertainment centres, andvote for the winning team each night to receive lucky gifts. Also, augmented reality (AR) will be integrated into the app, allowing visitors to immerse themselves in a world of endless imagination and creativity alongside the Da Nang fireworks sky, creating a powerful ripple effect. Through these unique technological effects, this year’s fireworks experience promises to be elevated to a whole new level.

Expectations for DIFF 2025

During DIFF 2024, Da Nang welcomed more than 1.5 million visitors, up 60% compared to DIFF 2023. Revenue from accommodation, food and beverage, and travel services in June 2024 reached VND 16,344 billion, a rise of 28.2% over the same period in 2023. This showed the great attraction of DIFF for the overall development of the city.

Chairman of the Da Nang Tourism Association Ho Thanh Tu said that the municipal Tourism Association and its member chapters are planning to increase tours to lure more visitors to the central coastal city during the DIFF 2025 season in particular, and the summer in general. Also, special attention will be paid to developing more sightseeing and entertainment service packages combined with a series of events in the summer to enhance visitor experiences.

Vice President and General Director of Sun Group Central Region Huynh Nam Thang said that after 12 years of organisation, DIFF has truly become a festival with its own brand of Da Nang, making this place become the "city of fireworks" - a precious title that not every destination can achieve.

He emphasised DIFF has contributed to making Da Nang's name increasingly popular in the international tourism map and make the city become an appealing tourist destination of regional and world stature every summer.

With the theme "Da Nang - The New Rising Era", DIFF 2025 promises not only to be the longest and largest fireworks season in the history of DIFF with the most performance nights and participating teams ever, but also to bring the ultimate, emotional experiences to the audience thanks to breakthrough creativity in technology combined with impressive art, music and sports performances.

Aside from preparing items for DIFF 2025, Sun Group is planning a series of side events, with new and unique tourism products to be launched to elevate the experience for visitors, while contributing to enhancing the competitiveness of Da Nang tourism in 2025.

According to Director of the Da Nang Department of Tourism Truong Thi Hong Hanh, to accompany DIFF 2025, the city has been preparing many new products and unique activities to serve local people and visitors. Included are the Da Nang Museum, the Hai Van Gate relic site, and a series of special festivals and events to celebrate the 50^th anniversary of the city's liberation, and the 50^th anniversary of the liberation of the South and the national reunification.

Moreover, the city continuously has organised cultural, sports and tourism festivals and events throughout the year to bring a vibrant festival atmosphere and valuable experiences to visitors. To attract visitors during the DIFF 2025 season, the city's tourism industry has increased domestic and international communication activities through travel agencies, international press agencies, as well as social networks, especially on popular websites of key markets.

Reporting by SONG KHUE - Translating by M.DUNG