The Da Nang-developed DigiAds project has won the second prize at the recently-concluded Viet Solutions 2021, a contest seeking digital transformation solutions for Viet Nam.

DigiAds, a Made-in-Da Nang technology solution, was announced to win the second prize at the Viet Solutions 2021 which concluded in Ha Noi on October 18. Photo: QUYNH TRANG

Mr. Bui Ngoc Vinh, the leader of the DigiAds team, said digital advertising is an inevitable trend. Keeping up with that trend, his team has developed a solution to help share advertising content on led screens in a bid to stop the waste on digital display advertising.

“So far, it can be said that we are confident in our highly practical solution as well as having received active support from the Philips Group specializing in professional display solutions, and the Viettel Group after the competition. 2022 will be a promising year for DigiAds, because this solution will help to boost the digital transformation at all points of sale and public interaction during the post-pandemic economic recovery period” excitedly said Mr Vinh.

Mr. Vinh added “When we go out to the street, we see a lot of wasted large screens because the information displayed on such screens is mostly fixed and is not interactive like the guidance screens in hospitals and public administrative centers, demo screens at retail points, and menu screens at restaurants, bars, and cafes.”

Meanwhile, DigiAds allows users to remotely manage screens to display the right content at the right pre-programmed time, thereby increasing the effective exploitation of LED screens for advertising activities.

Operating as web-based software, DiGiAds helps you effectively manage any kind of content on multiple numbers of digital displays/screens at various locations.

Most notably, DigiAds combined with Camera AI helps to identify whether the viewer is male or female, how old they are, and how they are feeling, so that the system can adjust the appearance of advertising clips or programmes, and specific promotion campaigns, as well as measure the flow of customers entering a particular store or area.

It can be said that DigiAds is a solution that helps increase connectivity among advertisers at points of sale, and boost the transformation of consumer behaviors into valuable information for business.

Developed by the Ngu Hanh Son District-headquartered ST United Company and the HCMC-based VIoT JSC, DigiAds effectively enhances customer experience, and personalizes advertising content, and fully exploit the features of LED screens.

“It must be said that the journey to develop a product is not easy, but that to bring it to customers is even more difficult. However, we always try our best to realize our goal of creating an ecosystem to serve the needs of different groups of customers "said Vinh.

Reporting by QUYNH TRANG - Translating by M.DUNG