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Happily ever after in Viet Nam: 100 years of wedding fashion

DA NANG Today
Published: April 19, 2017

A couple deals with the headache of finding the perfect dress and tux: they wear everything.

Quynh Anh Nguyen, 25, grew up seeing photos of her mother in a retro ruffled bridal gown and her grandmother in a humble brown blouse on their special days.

Vietnamese brides are no longer dressed like that. Yet the wedding planner thought the bridal fashion styles of the past were simply mesmerising.

As her wedding was fast approaching, Quynh Anh and her fiancé Truong Pham decided to do something different: dressing themselves as if they were time-traveling.

“Nostalgia has always been an inspiration for me,” she said.

So within 2 weeks, the couple and a team of 20 friends surfed the internet, visited museums and asked their parents and grandparents about old weddings. Then they shot these stunning pictures.

“I'm happy to know that people, including my parents and grandparents, could see the resemblance," Quynh Anh told VnExpress International in an email.

Semi-feudal, colonial period (Before 1945)

In middle-class families, the groom would wear a traditional turban and a transparent gray ao dai (ao the), while the bride would don a brocade one. For low-income couples: a brown blouse naturally dyed and black midi skirt.

First Indochina War (1945-1954)

Many men got married in their soldier uniform and women a long-sleeved, button-down silk shirt with silk pants. Around this period, the bride started to have a wedding bouquet, for example, sword lilies.

Second Indochina War (1954-1975)

'I heard there was a famous slogan for the weddings in this period: 'Have fun with the wedding, but don’t forget your mission,'" Quynh Anh said.

The subsidy period (1975-1986)

As the country suffered an economic crisis, vacuum flasks, wash-basins or food stamps were ideal as wedding gifts. The brides started to put on white Western gowns and grooms began to invest in their suits and ties.

The Doi moi reform (1986-2000)

Free market and disco era brought retro ruffled gowns and funky makeup to brides like Quynh Anh’s mother. “I find it the most impressive of all these periods,” Quynh Anh said.

The 2000s

“We found this period's weddings were defined by an iconic blue canvas with kissing pigeons,” she said. Until today, you could still find this typical design in weddings held at home across Viet Nam.

2010-2016

“The new generations, many of whom graduated from overseas, started to embrace a new way of thinking and a new style for their wedding," she said. White gowns and black tuxes were trendy, and still are.

2017

Earlier this year, Viet nam saw a trend of stylized ao dai, yet it’s is difficult to see the traditional tunic as the official wedding gowns. Quynh Anh said it can be just a compatibility thing: ao dai may not go well with receptions and parties in restaurants with Western-style décor.

(Source: VNExpress International)

 

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