Samsung Electronics, the world's best-selling smartphone maker, has launched a handset with a curved display screen.

Called the Galaxy Round, the smartphone will feature a 5.7in (14.5cm) display.

The launch comes just days after rival LG said it would begin production of curved-screen phones next year.

Digital display technology has been progressing towards curved screens. Both Samsung and LG already offer curved organic light-emitting diode (OLED) television sets.

Samsung said the curved screen display would help consumers use some of the features on the phone, including those that enable users to check information such as date, time and missed calls when home screen is off, with more ease.

Samsung said the curved screen will help users navigate the phone better

At the same time, users can also change music tracks on their phone, even while its display is off.

The Galaxy Round will initially be launched only in South Korea. The firm gave no indication of its plans for a global launch.

(Source: BBC)