The Tourism Authority of Thailand (TAT) is scheduled to kick off the Thailand Happiness Street Festival at Bangkok later this month to refresh the image of Thai tourism.

“Thailand Happiness Street Festival” to open in late July

TAT Governor Thawatchai Aranyik revealed that a budget of 10 million THB will be spent on the event, which will take place from July 25-26.

It is anticipated that the two-day festival will attract around 200,000 visitors, generating a cash flow of over 200 million THB.

The TAT has also set high hopes for a return of confidence among foreign tourists as a result of this event, with the number of arrivals in the fourth quarter of this year increasing from the estimate of 7 million to 7.8 million.

The street festival will be divided into two zones. The first is called “Happiness Music”, where concerts will be performed by well-known artists, and the second is called “ Happiness Street ” featuring Thai-style parades as well as sales of products ranging from clothing and food to celebrity products.

(Source: VNA)