In the context of international economic integration trends of Viet Nam’s economy and fierce competition from foreign goods, many meaningful activities have been implemented by all-level Fatherland Front organisations in Da Nang to increase the consumption of domestic goods.

A bustling shopping atmosphere is seen at a ‘Vietnamese People Give Priority to Using Vietnamese Goods’ fair jointly launched by the An Hai Bac Ward authorities and the Co.opMart

Noticeable amongst them are highly practical programmes in active response to the ongoing ‘Vietnamese People Give Priority to Using Vietnamese Goods’ campaign, which has proved highly effective nationwide.

In reality, the efficiency of this programme has partly increased the proportion of the city’s consumers choosing Vietnamese products, and given a fresh impetus for domestic companies to enhance their business strategies to win the trust of their consumers.

This, hereby, helps to meet the increasing consumer demand for high-quality goods and services, as well as allowing the brand names of the domestic producers to gain a firmer position in the home market.

To date, the Lien Chieu District Fatherland Front organisation has successfully organised numerous Vietnamese goods fairs at the traditional markets of Hoa Khanh, Hoa My and Nam O. Alongside, support has been given to help enterprises introduce local consumers to their production processes and their product quality.

In downtown Hai Chau District, public praise has been given to the initiative of organising contest featuring the display of Vietnamese-made products, oral presentations, and exciting musical performances. These events aimed to raise the public's awareness about increasing the consumption of high-quality Vietnamese goods.

Director of the municipal Department of Industry and Trade Phan Van Kha said that his agency has actively organised many domestic trade promotion programmes, especially exhibitions and fairs displaying Vietnamese goods.

Besides, at such big traditional markets as Con, Han and Hoa Khanh, consumption stimulation and discount programmes have been launched for shoppers, especially at Tet and on other special occasions.

Until now, the number of Vietnamese commodities has accounted for large proportions of the total on sale at such big supermarkets as Co.opMart, BigC, and Intimex. This shows the growing consumption of home-produced goods amongst local residents.

Notably, ‘Pride in Vietnamese Goods’  programme, held between 16 August and 5 September at a total of 100 Co.op marts and Co.opXtra stores nationwide, including ones in Da Nang, attracted a great deal of attention from the public.

Meanwhile, local manufacturers are raising their awareness of enhancing the design and quality of their products, promoting their technological innovations, and boosting their marketing and advertising activities.

In Da Nang, such prestigious domestic brands like Vinamilk, Tuong An, Nam Duong, Trung Nguyen Coffee, and Salanganes'Nest Khanh Hoa are offering their products for sale with good design and quality, and especially at reasonable prices.

In the coming time, importance will be attached taking Vietnamese goods to rural areas in the communes of Hoa Lien, Hoa Phu, Hoa Bac, Hoa Nhon, and Hoa Tien in Hoa Vang District.