Tough yet exciting journey of building up brand in hostel segment
With his burning desire for providing 3-star service standards for hostel guests, Mr Mac Bao Khanh, the Director of the Mac Bao Gia Co., Ltd, the developer of The Vietnam Hostel located at 22-24-26 Hung Vuong, Da Nang, is making every effort to earn his business a growing popularity in this accommodation segment.
Apart from the purpose of stay, The Vietnam Hostel is an ideal rendezvous for visitors for sharing fun moments and making friends with one another |
During his stay in the UK for higher education, Khanh spent much his time visiting many other foreign countries. At that time, the young man realised the fact that staying in hostels was an upward trend in developed countries worldwide thanks for its great convenience and benefits. Hostels provide budget-oriented, sociable accommodation for visitors who are happy to sleep in a shared dorm room with others or sometimes have a private room.
In particular, hostels are often cheaper for both the operator and occupants. In reality, young travellers need to have good integration skills when staying at a hostel because they will share their living space, including sleeping rooms, bathrooms, toilets, and kitchens, with many other people.
Fully aware of the conveniences hostels bring to travellers, Khanh decided to set up The Vietnam Hostel targeted at visitors to the dynamic central city from both home and aboard.
The Vietnam Hostel is located right at the city’s heart. It takes you about a 5 minutes’ taxi ride from the city’s international airport, as well as a very short walk to the Han Market and a tourist-packed pedestrian promenade along the western bank of the Han River with lots of bars.
This highly recommended venue has 3 different types of rooms: Dormitories specifically designed for solo travellers, Private Rooms for couples, and Apartments for families or groups of friends.
In particular, The Vietnam Hostel is a strategic partner of Danang Free Walking Tour. Accordingly, visitors from both home and abroad are introduced free-of-charge by volunteer tour guides to popular local entertainment, cuisine and shopping areas. Anyone can book a free tour at the reception or via http://danangfreewalkingtour.com.
The number of European and American visitors staying at The Vietnam Hostel usually accounts for about 50%, whilst Korean visitors make up for 30% and the remainder are from Viet Nam and other foreign tourist markets.
It is worthy noting that The Vietnam Hostel highlights Vietnamese characteristics. Its logo, for instance, is impressively designed with the S-map of Viet Nam with 2 separated dots indicating the Hoang Sa (Paracel) and Truong Sa (Spratly) archipelagos.
In addition, rooms in the hostel are named after such Vietnamese landmark places as Da Nang, Hoi An, Tay Bac, Tay Nguyen, Truong Sa, Hoang Sa, Ly Son, Con Dao, Cat Ba, Ha Long and Phu Quoc.
Interestingly, there are brief instructions about these historically rich in all rooms. In the near future, Quick Response (QR) codes - square, checkered symbols that can be scanned with smartphones- have been put into use at this hostel so that guests can easily have a grasp of the history and culture of these Vietnamese destinations.
Khanh remarked, in addition to creating attractive characteristics of his business, it is necessary to set up business strategies and brand building orientations in order to cataract more guests.
He, however, pointed out to the fact that the city is facing a shortage of specific operation regulations about hostels and homestays as well as an overlap in management activities. Therefore, it is high time to release the city’s standards for these accommodation services to ensure the best quality for customers, and its effective management work.