In response to the ‘Vietnamese people give priority to using Vietnamese goods’ campaign, socio-political organizations at all levels across Da Nang have exerted every effort to raise awareness and responsibilities of local producers and consumers for the production and use of Vietnamese-made goods.

The ‘Vietnamese people give priority to using Vietnamese products’ campaign has received strong support from local people, thereby contributing to driving the city’s economic growth. IN THE PHOTO: A Vietnamese high-quality goods fair was hosted by Hai Chau District’s Binh Thuan Ward People’s Committee. Photo: N.P

Focussing on product marketing

Mr Ngo Xuan Thang, the Chairman of the Da Nang Fatherland Front Committee and Head of the municipal Steering Committee for the ‘Vietnamese people give priority to using Vietnamese goods’ campaign said that the focus has been on promoting locally produced goods from in Da Nang and around the county to local consumers in an attempt to encourage them to look at local produce rather than relying on costly imported goods in addition to organizing Vietnamese goods fairs in order to stimulate demand in these products and boost sales.

In 2021, a combined total of 2 exhibitions and 63 trade fairs featuring high-quality local produce were held across Da Nang. Included was the Spring Fair featuring 300 booths of 200 businesses from 20 provinces and cities nationwide, and it attracted more than 35,000 visitors.

Futhermore, organized by the Da Nang Fatherland Front Committee and socio-political organizations across the city, trade fairs which introduced Vietnamese-made products, including Da Nang’s typical products and such One Commune-One Product (OCOP) as Huong Lang Co Fish Sauce, “Ruou Can Phu Tuc” (rice wine drunk out of a jar through pipes), Nam O Dried Seafood, Tuy Loan Vegetables, Tuy Loan Rice Paper, Bo Ban Green Chili, Y Phung Chili Sauce along with products from local startups who were women, young people, farmers, and war veterans have taken place across the city, and these products have gained customer trust.

According to the municipal Steering Committee for the ‘Vietnamese people give priority to using Vietnamese goods’ campaign, the city has organised sucessfully one week sales promotion in efforts to stimulate demand and increase sales in Vietnamese-made products, and this event has attracted the participation of 15 large trade centers and supermarkets in the city in addition to introducing local produce  to local consumsers at the Mega Market Da Nang. Besides, 6 Vietnamese goods fairs have been held in Hoa Phu, Hoa Bac, Hoa Lien, Hoa Ninh and Hoa Tien communes, Hoa Vang District in a bid to bring made-in Viet Nam products to residents in rural areas. These events saw the participation of large supermarkets and 62 businesses across the city.

Heed has been paid to marketing local produce, especially OCOP and typical products in an attempt to increase sales in these products, as well as to support cooperatives, individuals, start-ups, and young people to promote their products.

Local residents prefer Vietnamese-made products

Socio-political organizations in Lien Chieu District have provided active support for the most reputable businesses in the district to promote their products and boost consumption of local produce through organising trade fairs. Locally produced goods included Nam O Fish Sauce, Huong Que Floor Cleaner, Minh Hong bio-home Dishwashing Liquid, Quang Region Frankincense. Besides, special attention has been given to promoting Vietnamese-made products to local residents through annual festivals and other events in the district. Amid the complicated developments of the COVID-19 pandemic in Da Nang, organisations, individuals and businesses have joined forces to open charity stores that allowed poor people to choose and buy some Vietnamese-made products on store shelves for zero dong.

Moreover, a combined total of 25 Vietnamese goods fairs featuring 272 booths of hundreds of small and medium enterprises have taken place in Hai Chau District since 2019 while these events have attracted 19,173 visitors in total. Since 2020, numerous zero dong markets have opened in the district in efforts to support those affected by the pademic.

The consumption level of made-in Viet Nam products in Hai Chau District has experienced a significant increase, proving that there has been a change in local people's awareness of these products and their purchasing habits as they prefered domestic products. This helped local businesses develop their new high quality products, thereby creating more job opportunities, increasing earnings for their employees, and promoting the district’s economic development.

Meanwhile, Cam Le District has launched campaigns to encourge locals to purchase made-in Viet Nam products, including local produce, in combination with effective implementation of Da Nang’s ‘5 No’s, 3 Yes’s’ programme that makes the city very different from other Vietnamese localities.

The municipal administration is exerting every effort to reach the targets of no starving households, no illiterate people, no itinerant beggars, no drug-addicts in the community, and no murders for property in the city.  In addition, the government aims to ensure that all local residents have their own houses, a stable job and a cultural lifestyle. Da Nang has been named the most liveable city in Viet Nam.  

Reporting by NGOC PHU – Translating by H.L