The desire for promoting the culture and traditions of the Co Tu ethnic group has motivated Alang Brac from Ka Dang Commune, Dong Giang District, Quang Nam Province to stop his studies at the Da Nang University of Science and Technology in order to become a professional social media content creator. Two years after launching his own social media channels, he has attracted  2.8 million views and 216,800 followers across Facebook, TikTok, and YouTube.

Alan Brac seems to manage life’s stresses and challenges with optimistic smile on his face.

The 26 year-old man from a poor family of the Co Tu ethnic group was born and raised in the Doc Gop Village, Ka Dang Commune, Quang Nam Province. Therefore, Brac was determined to pursue his academic dreams with a desire to have a brighter future. Brac successfully passed university entrance exam and he was enrolled in the Da Nang University of Science and Technology. However, he found it difficult to live in Da Nang as he could not afford living and tuition costs despite working hard while in school. The finanical problem forced him to leave the school despite being nearly graduated from the university.

While studyding at the Da Nang University of Science and Technology, Brac saw many people making money onYouTube, and he also wanted to try his hand at becoming a social media content creator. He then decided to stay in Da Nang for a while in an attempt to earn money to buy a smart phone and support tools by becoming an app-based motorbike taxi driver before returning to his hometown in Dong Giang Province to realise his desire.

Brac has created simple content videos featuring peaceful and fantastic rustic scenery along with the rustic lifestyle of Co Tu ethnic group to publish on his youtube channel, bringing positive energy to his viewers and helping them relax after a stressful day at work. His youtube videos describe daily life of Co Tu ethnic people with a focus on residents’ daily activities such as picking wild fruit, catching fish from streams, diving to catch freshwater shrimp under rocks, digging up ginger and turmeric in the field, pruning rice plants, cultural activities, and simple family meals.

Brac's YouTube channel has attracted a great deal of attention from viewers due to his beautiful narration in simple words with a funny tone of voice along with a bright smile on his face.

Recently, Brac has appeared in 24 hour movement program which was aired on Viet Nam Television's channel 1 (VTV1), thereby motivating him to continue his efforts to pursue his passion to lead him to his entrepreneurial destiny.

Apart from conveying beautiful message on life through social media channels, Brac also hopes to create job opportunities for Co Tu people and help them increase their income.

He and his friends are planning to establish an agricultural processing cooperative for such local produce as turmeric, ginger, and wild fruits, thereby creating job opportunities for local residents and helping Dong Giang Province’s farmers seek their customers.

Brac hopes to develop a network of distribution for local agricultural products on his own social media channels in order to help local residents increase their income.

Reporting by TUONG VY – translating by H.L