Son Tra District has hosted a series of important, practical and meaningful activities and events to serve local dwellers and tourists, as well as promote local tourism on media channels in Da Nang, the country and South Korea. The purpose is to develop Son Tra District into a civilised and modern urban centre and a hub of tourism, services, commerce, finance and marine economy in the city.

Son Tra District is making efforts to turn itself into a civilised, and modern urban area, and a hub of tourism, service, commerce, finance and marine economy in the city. Photo: HOANG HIEP

Promote images of Son Tra in South Korea

On August 29, the mural street opened in Tan An area, Man Thai Ward, Son Tra District.

With the theme of ‘The story of the fishing village’, the mural street which is nearly 400m long and ​​more than 1,200 m² in area, vividly depicts the daily activities and livelihoods of residents in the local fishing village.

The VND600 million street aims to diversify the locality’s tourism products, bring community art into living space, preserve ancient sea villages, and implement a project on promoting community-based tourism at the Tho Quang - Man Thai beach.

Also on the same day, the Son Tra District Authority held a ceremony to launch its new official logo in celebration of the 77^th anniversary of the National Day (September 2). The purpose was to promote the images and typical values ​​of Son Tra District - a green, civilised and modern destination - to visitors at both home and abroad.

Most recently, the Son Tra District People's Committee has signed a cooperation agreement with the Da Nang Radio and Television Station, and the Viet Nam Television Centre in the Central Viet Nam and Central Highlands regions, to introduce information and images about the district on DaNangtv and VTV8 channels.

Along with that, the district-based Culture, Information and Sports Centre has signed cooperation agreements on promoting the images of the district’s touris with the Duc Huong Anh Co., Ltd., the Cosevco Mien Trung Corporation, the Golden Sun Co., Ltd., the Mono Art JSC, the May Link Co., Ltd, and the Happy How Investment - Trade and Service Company Limited.

Director of the district-based Culture, Information and Sports Centre Vu The He revealed that some businesses will cooperate with the district to organise the annual Son Tra Heritage Marathon and other sports events and activities in the locality in the coming time.

At the same time, short films about the district’s tourism will be screened on billboards applying led technology.

The focus will be on producing and screening movies and music movies with images of the district’s tourism on South Korea's advertising TV channels such as GS Shop, Shinsegae TV Shopping, Lotte Home & Shopping, and Hyundai Home & Shopping.

Chairman and General Director of the Cosevco Mien Trung Corporation Pham Minh Quan said in the short-term plan, the company will organise an international Go Kart Race with the participation of professional racers at home and abroad.

The event will provide a good opportunity for local residents to interact and experience a new kind of sports, as well as create a healthy playground for young sports lovers. Through this event, the image and tourism of Son Tra District will be present on international media channels.

As for its long-term goal, the company is about to invest and build community utility projects such as a inter-level school and an international-standard general hospital in a bid to improve the quality of medical examinations and treatment for locals as well as attract more high-quality workers, especially foreign experts, to the district, thereby contributing to building Son Tra District into a comfortable, friendly and safe destination.

Efforts to promote socio-economic development

The project on renovating and upgrading the 'One-stop-shop' department in Son Tra District was inaugurated on August 29.

Under the project, the department has an area expanded 4 times than before. The facilities and equipment in the department is invested synchronously, modernly and conveniently, and the department is able to not only handle more than 7,500 administrative documents/month, but also to meet the requirements of handling administrative procedures of citizens and organizations in the future with many decentralised procedures to the district.

According to Secretary of Son Tra District Party Committee Tran Thang Loi, over the past time, thanks to the drastic implementation of tasks and solutions to resume socio-economic development activities in the district in the context of safe, flexible adaptation and effective control of COVID-19 in the city, the situation of political security, social order and safety in the district remains stable, thereby ensuring the environment for production and business development.

Notably, the district’s total budget collection has reached 111.5% of the planned estimates, an increase of 130.4% over the same period last year.

Currently, the district is focusing on implementing tasks and solutions to achieve the highest and comprehensive results of the targets and plans set out in 2022.

Besides, importance will be attached to implementing the urban government model, and accelerating administrative reform in association with strengthening discipline and urban management.

Heed will be on building urban culture and civilisation, and ensuring social security and national defence and security in the locality.

Reporting by HOANG HIEP - Translating by M.DUNG