On the occasion of Happy Vietnamese Women’s Day, which falls on Friday this year, many shops across Da Nang are busy selling fresh flowers and gifts for women, witness a sharp rise in the number of customers. Customers mainly choose practical gifts at reasonable prices. Held on October 20 each year, Women’s Day celebrates the contribution of women to Vietnamese society.

A huge selection of beautiful flowers for Vietnamese Women’s Day is offering.

As observed, many streets specialising in trading fresh flowers and gifts on Ong Ich Khiem, Tran Phu, Ton Duc Thang streets were bustling with customers coming to see and buy goods.

Fresh flower products are packaged into bouquets, or flower baskets, boxes, vases, flower baskets, with different prices, depending on whether they are domestic or imported, such as Ecuadorian roses priced from VND1,500,000 - VND2,000,000/copper/bundle; dutch tulips at over VND2 million/bunch. Domestic flowers have lower prices, priced from VND300,000 - VND1.5 million/bouquet, colourful Da Lat roses cost VND6,000 - VND8,000/flower, lilies VND35,000/branch, hydrangea VND100,000 - VND120,000/bundle.

According to many fresh flower shop owners, from October 18 until now, the number of customers has gradually increased, the general trend is to order in advance and wait until October 20 for delivery. Ms. Ho Thi Thao Uyen, the owner of a flower shop on Dien Bien Phu Street, Thanh Khe Dong Ward, Thanh Khe District, said that this year, revenue from selling fresh flowers increased slightly by 5-10% compared to last year and increased 2-3 times compared to a week ago.

In particular, the number of customers choosing to order and have it delivered to their home accounts for 30-40% of total sales orders, a sharp increase compared to before. Selling prices went slightly by 5-10% compared to last year depending on type and origin.

The number of customers also increased dramatically in women's gift categories such as shampoo, shower gel, perfume, jewelry and beauty products. At the Co.opmart supermarket system on Dien Bien Phu Street, various items prioritized for the programme are beauty cosmetics and women's clothing, with discounts ranging from 22 - 46%. At the Winmart store chain, cosmetic products such as makeup remover decreased by up to 26%, shower gel and skin care down 31-35%.

Similarly, at GO! & BigC, direct discount promotions on each product are also applied in many industries with discounts up to 50%. The Phu Nhuan Jewelry Joint Stock Company (PNJ) is implementing an exclusive promotion programme applying a 35% discount when buying gold jewelry and a 50% discount on silver jewelry.

PNJ also introduces a number of new jewelry collections with many incentives for customers shopping on the occasion of October 20. Many stores have, over recent days, recorded an increase in purchasing power of 2-3 times compared to normal days when running programmes and incentives.

Ms. Do Hoang Oanh,the manager of Summer21 cosmetics store in Thac Gian Ward, Thanh Khe District said that on October 18 and 19, the store's revenue increased 3 times compared to normal days and increased 30% from the previous year. Items that consumers are interested in are perfumes, skin care sets and cosmetics.

Reporting by CHIEN THANG - Translating by A.THU