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Golf Tourism Festival 2022 contributes to building a new brand name for Da Nang

By DA NANG Today / DA NANG Today
September 16, 2022, 10:23 [GMT+7]

During his remarks at the closing ceremony of the Da Nang Golf Tourism Festival 2022 held in the city on Thursday, municipal People's Committee Vice Chairman Tran Phuoc Son highly praised the organisers and relevant units for their active involvement in contributing to the success of the event.

Vice Chairman Son asked the relevant units to well prepare for the next festivals in the coming years. In particular, he asked the Department of Tourism to prepare the contents for the municipal authorities to work with the Asian Development Tour, and the Asian Golf Federation, to promote the city’s golf industry during their upcoming overseas business trips.

Along with that, the department was urged to collaborate with functional bodies to develop a project on golf tourism, and orientate a longer-term vision on the city's golf tourism development strategy.

Mr. Son also requested the municipal Department of Culture and Sports to coordinate with the Asian Tour and VGS Event Company to invite travel firms to conduct surveys and marketing campaigns to advertise Da Nang’s destinations widely.

Importance will be attached to combining golf tourism with MICE tourism, and actively coordinating with the municipal Department of Industry and Trade to attract investment into the city’s golf industry.

According to a report released by the municipal Department of Tourism, the Da Nang Golf Tourism Festival 2022 which took place from August 28 - September 2 featured 9 activities in total, of which the highlight was the BRG Open Golf Championship Danang 2022.

The BRG Open Golf Championship Danang 2022 from August 31 - September 2 attracted 115 golfers, including 70 international ones from 16 countries around the world.

The tournament attracted more than 4,000 spectators who were golf fans, and domestic and international golf tourists. Live programmes of the tournament attracted 12,700 TV views per day on Golf News fanpage, and 4,300 viewers per day on Youtube. According to statistics, 79.4% of viewers were high-income customers aged 25-54.

The Da Nang Golf Tourism Festival 2022 and the Asian Development Golf Tournament-BRG Open Golf Championship Danang 2022 were first held in Da Nang, with the participation of the title sponsor - BRG Group, and the cooperation of Asian Tour Company and VGS Event Company.

The event provided a good opportunity to promote Da Nang widely on domestic and foreign media.

There have been more than 200 domestic and foreign articles written about the event. More than 44,700 spectators who were entrepreneurs and golfers watching the tournament live on youtube channels andgolf news.

Information relating to Da Nang and the tournament in general has been promoted by the Asian Development Tour on Twitter, linkin and VGS Event channels to more than 80,000 members on the Vhandcicap system.

Reporting by THU HA - Translating by M.DUNG

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