In addition to stabilising distribution channels and preparing sufficient of goods for the rest of this year, the Da Nang industry and trade sector is actively implementing effective measures to control the market and balance supply and demand, promote trade connections and boost consumption of  Vietnamese goods.

Over the past time, Da Nang has effectively implemented many solutions to promote trade connections and bring Vietnamese goods to more consumers. Customers are seen shopping at the Go! supermarket. Photo: QUOC TRANG

Continue to stabilise distribution channels

In order to maximize the effectiveness of the supply-demand connection, food suppliers are trying to stabilise distribution channels to bring sufficient goods to consumers.

Currently, all markets, supermarkets and commercial centers across the city are allowed to operate at 100% capacity, except for Hoa Cuong wholesale market, the largest of its kind in Central Viet Nam.

Retail units have always maintained the strict compliance with safety measures against COVID-19 such as both market stall holders and shoppers wearing masks and anti-droplet face shields to avoid direct contact with each other.

As recorded in markets, although the number of visitors has been not high as compared to the pre-pandemic time despite abundant supply and reasonable prices, small traders are gradually reopening their trading activities and adapting to the new situation.

Trader Vo Thi Xuyen touting for business at the An Hai Dong Market, Son Tra District said that the trading ambiance here is not as vibrant as in the previous days. However, traders have still encouraged one another to maintaining the operation of their stalls with a hope of tempting back shoppers in the coming time.

Meanwhile, commercial centres, supermarkets and convenience stores have ensured a full supply of food items, especially essential products at reasonable prices to serve the consumer market. Besides, many customers are seen visiting online distribution channels for shopping.

As for pork products, in recent times, small-scale pig farmers have been stuck in a struggling circumstance because the price of pigs has been low for many months, while African swine fever has re-emerged in some localities and high feed price is putting more financial pressure on livestock producers.

Mr. Doan Quang Thuyen, Director of Hai Thuyen Trading and Service Co., Ltd. said that the company supplies 120 - 130 pigs to the local market every day with an average price per kg of VND75,000 - 80,000.

The unit is now the main supplier of pork products for large supermarkets in the city such as Co.opmart Da Nang, Lotte Mart and Vinmart.

The programme highlighting ‘ One Commune – One Product’ (OCOP) items made in Da Nang and the provinces of Phu Yen and Kon Tum was held on the morning of October 22 at the Da Nang Exhibition Centre. Photo: QUOC TRANG

Diverse solutions to boost supply – demand connection

According to the Da Nang Department of Industry and Trade, for the rest of the year, in order to restore commercial activities, the city will promote trade promotion activities such as organising many fairs, supply- demand connection events, promotions programmes and online shopping in accordance with the practical situation.

In the immediate future, in an attempt to ensure an abundant supply of goods, serve the shopping needs of the people as well as stabilize the market during the year-end period, especially the Lunar New Year 2022, the Department of Industry and Trade is slated to organize the ‘The week of promotion to stimulate shopping demand’ programme in the city from November 4 -10, 2021.

The event is highly expected to trade promotion programmes and activities develop domestic market, stimulate domestic consumption demand, create conditions for consumers to purchase essential goods with good quality and reasonable prices, access to sales methods and enjoy the best price guarantee benefits.

The opening ceremony of this much-awaited event will be held at the lobby of MM Mega Market located on Cach Mang Thang Tam Street, Hai Chau District on the afternoon of November 4, featuring about 20 - 25 booths showing OCOP (One Commune - One Product), typical commercial, industrial rural products, and prestigious export items produced by enterprises, cooperatives, and production facilities based in the city.

Along with that, from November 4 - 10, there will be events entitled ‘Golden Week / Golden Day of Attractive Promotion held online at supermarkets, trade centres, convenient stores and business locations, offering discounts from 50 - 100% or free gifts vouchers/sweepstakes for customers.

According to the municipal Department of Industry and Trade, the aforementioned promotion programme aims to continue effectively implementing the campaign ‘Vietnamese people give priority to using Vietnamese goods’.

November will also witness the organisation of such trade programmes as the East-West Economic Corridor International Fair (EWEC 2021) and the bringing of Vietnamese goods to mountainous and remote communes, including Hoa Bac, Hoa Ninh and Hoa Tien in Hoa Vang District.

Reporting by QUYNH TRANG – Translating by A. THU