Digital transformation capacity of travel businesses, tourist attractions enhanced businesses and tourist attractions in order to improve the quality of the tourism industry, increase competitiveness for tourism businesses, create new and attractive experiences in welcoming tourists to the city, as well as strengthen digital economy development and digital transformation in tourism business activities.

Illustrative image (Photo: DNO)

The event was a joint coordination by the Da Nang Department of Tourism and the Viet Nam Software and Information Technology Services Association (VINASA).

According to the municipal Department of Tourism, COVID-19 has had a great impact on the tourism industry whilst tourists now tend to choose more convenient, smart services and book tours online

Recently, the Department of Tourism has promoted solutions for digital transformation in tourism activities, aiming to build a data tourism platform and a digital technology system.

It is high time for local tourism businesses to implement effective solutions to restore tourism activities, digital transformation, and build smart tourism to contribute to affirming Da Nang’s current stature as an attractive destination for tourists.

Focus will be on focusing on a number of solutions such as restructuring enterprises in a lean direction, building a modern management model, gradually automating some intermediate stages and services, renewing human resources, building databases, strengthening the ability to analyze tourists' behaviour and trends and expanding new tourist market.

Reporting by NAM TRAN - Translating by A.THU