The National E-commerce Week 2022 will take place from November 28 to December 4 whilst 60 hours of Online Friday 2022 will run from 0:00am on Friday, December 2 to noon on December 4.

Illustrative image. (Photo: https://baochinhphu.vn)

This is this year’s largest national e-commerce event bearing the highlight that the Ministry of Industry and Trade, with the focal point being the Department of E-commerce and Digital Economy, will cooperate with the TikTok platform to introduce the hashtag “#OnlineFriday2022” right on the digital platform.

The aim is to encourage users to make videos to share useful shopping experiences, introduce quality products and attractive promotions to millions of consumers across the country.
In addition, the National Department of E-commerce and Digital Economy will partner with the municipal and provincial Departments of Industry and Trade to implement the programme of typical e-commerce application enterprises in 2022.

The programme aims to create the most favourable conditions for businesses, production enterprises, agricultural cooperatives to promote the consumption of their agricultural and industrial products via e-commerce platforms, along with expand business markets, increase advertising scheme, promote product images through the online environment and apply digital solutions to transform businesses' production and business models.

Reporting by MINH LE - Translating by A.THU