Da Nang has launched a tourism campaign to tempt back visitors.

In late July, Da Nang became the epicenter of COVID-19 in Viet Nam, and the city has been proud of its success in containing the virus. 

Danang Fantasticity, the official channel of Da Nang tourism industry, managed by Da Nang Tourism Promotion Centre, has released a new video entitled ‘Da Nang miss you’. The much-hailed move served as an attempt to attract holidaymakers, hopefully including foreigners, after Viet Nam opens its borders and resumes all international flights following successful containment of the global COVID-19 pandemic in the near future.

The new video features a sweeping shots of the surrounding landscape and Da Nang's iconic landmarks with a song called ‘Da Nang miss you’ which was exclusively composed and performed by Da Nang-born musician cum singer Le Cat Trong Ly.

Of special note, the simple yet fully emotional lyrics perfectively mingling with heartwarming scenes are dubbed as a fervent call to holidaymakers near and far from the bottom of the hearts of all Da Nang people. “When we see you, we’ll sing and dance. Da Nang miss you, forever friends”, for instance, clearly conveys such a profoundly meaningful message.

Besides, under the recently-announced ‘Da Nang Welcomes in New Year 2021’ Festival, a dazzling array of cultural events are to be promised for the public across the city over the upcoming 3-day New Year holiday break from 1 - 3 January.

Included will be a parade of 80 well-decorated cyclos along such main streets as Phan Dang Luu, 2 September, Bach Dang, Tran Phu and Trung Nu Vuong, free-of-charge night-time sightseeing boat tours, street arts performances on Bach Dang Street riverside pavement, and nightly arts shows at the main stage of Asia Park.

The much-awaited  festival aims to diversify locally-developed tourism products, and tempt domestic tourists back, thereby driving post-pandemic tourism recovery in Da Nang in the new normal.

By THU HA – Translated by A.T