Phung Xuan Khanh, director of Tien Phong Travel said: “Currently, Tien Phong Travel operates three tours to Da Nang, including visiting Ba Na Hills. The number of Tien Phong tourists going to Da Nang has increased significantly from only a few hundred visitors in 2011 to about 4,000 people now. I want to say thanks to Sun Group for constructing Ba Na Hills, which created a landmark for tourism of Da Nang, of the central regions and Viet Nam in general.”

Satisfy even the most fastidious customers

Sharing his feelings about his first trip to Ba Na Hills, Khanh said: “Ten years ago, Ba Na Hills was born and was dubbed the ‘Road to paradise’, pioneering Vietnamese tourism entertainment trend. When I first came here to survey destinations for Viet Travel Company in 2009, I thought this was Viet Nam’s Disneyland and Vietnamese people will not need to go abroad to play in the park anymore.”

The combination of interesting experiences, beautiful images shared by visitors on social networks and news reports from world-famous press agencies have made a wave attracting visitors to Ba Na Hills, Da Nang and Viet Nam.

The director of Tien Phong Travel added that if there were no Ba Na Hills, it is unlikely domestic and international tourists would hardly know Da Nang, and Da Nang could unlikely stand in the world’s top 10 tourist cities today.

Khanh said: “As soon as I opened my own company Tien Phong Travel, I focused on exploiting the Da Nang tour, in which Ba Na Hills was a highlight destination in every journey. Thanks to Ba Na Hills, in 2011, the number of Tien Phong’s tourists to Da Nang was only a few hundred visitors but now, this number has reached about 4,000 visitors per year ”, he revealed.

Agreeing with Khanh, Tran Thi Minh Duc - Head of Inbound Vietrantour said all Asian customers of Vietrantour, from the most difficult markets like Japan to the Republic of Korea, India and China, all people wanted to go to Ba Na Hills and the Golden Bridge (Cau Vang). Ba Na Hills has really become a milestone for the destination of Da Nang.

“In the past, international visitors to Viet Nam would give priority to HCM City and the western provinces, and then Da Nang and the north. But now, not only international visitors but also Vietnamese people choose Da Nang due to the good infrastructure and services, and the Ba Na Hills area can please everyone," Duc said.

Explaining the attraction of Ba Na Hills, Khanh said: "The visitors go to Ba Na Hills because this entertainment, cuisine and resort complex meets the demand of all customers even the most fastidious ones. For example, European visitors are very satisfied with ‘the most romantic hotel in the world’ Mercure Danang French Village Ba Na Hills, a system of 20 class restaurants, and security and safety are absolutely ensured here. Asian visitors, especially from the Indonesian, Philippine, Chinese and Korean markets are extremely fond ofBa Na Hills because they like to take a cable car to visit Ba Na, enjoy French Village sightseeing with ancient castles such as a ‘miniature Paris’; the 10 flower gardens are brilliant, as is the 21,000sq.m Fantasy Park indoor entertainment area with the most modern games. And of course, any Vietnamese would like to go to ‘Fairy Scene’ Ba Na Hills once to enjoy and experience. In particular, all customers want to discover and ‘check in’ at the Golden Bridge project.”

Branding for Da Nang, central region, and Viet Nam

It can be said that Ba Na Hills has pioneered very professionally to become an entertainment area that meets all the needs of every extremely difficult markets.

In particular, according to Nguyen Tien Dat, deputy director of TransViet Travel Company, in the last 10 years, since Sun Group invested to build Ba Na Hills, the number of tourists to Da Nang has exploded. TransViet Travel’s customers in Viet Nam and Asia cannot miss travelling to Ba Na Hills. This entails a series of businesses providing travel services such as transportation, food, shopping, accommodation and other recreational areas also benefitting.

Besides, with attentive and professional service, Ba Na Hills pioneered to create a culture of civilised tourism, making a beautiful image for Da Nang tourism in particular and Viet Nam in general. Visitors to Ba Na Hills are extremely impressed with a non-littered tourist area, with the radiant smiles of the staff. “We need to have a large scale, professionally invested entertainment area like Ba NaHills in local areas to attract tourists, improve the quality of destinations and bring unforgettable experiences to visitors”, Dat emphasised.

As an entrepreneur in travel services, Khanh commented “It can be said, Ba Na Hills is a great, historical and pioneering works. The project not only brings revenue and brand value to Sun Group, benefits businesses and creates jobs for Da Nang people, but also creates brand and attraction for Da Nang and Viet Nam tourism. Thank you Sun Group for creating Bà Nà Hills, the project created a mark for tourism in Da Nang, tourism in the central region and Viet Nam!"

(Source: VNS/ DA NANG Today)